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Renault Group Announces Strategic Appointments In France And UK To Bolster Growth
Guillaume Sicard will assume the role of VP Renault Brand for the market area France starting October 1. Adam Wood is appointed Managing Director Renault brand UK and Country Head Renault Group UK, succeeding Sicard. Both Sicard and Wood will report to Ivan Segal, who was recently named VP Global Sales and Operations for the Renault Brand.
Sicard's new position as VP Renault Brand for France follows his tenure as Managing Director of the Renault brand in the UK. During his time in the UK, he significantly expanded business operations and re-established Renault as a key player in the market. His extensive experience includes roles in France, South Africa, Turkey, India, and China.
Adam Wood returns to Renault UK after starting his career there on the company’s graduate programme. He holds a French degree from the University of Bristol and an MSc in International Business from the University of Nottingham. His previous roles at Renault UK included senior positions such as Dacia Brand Director and Marketing Director.
Renault has always been a pioneer in mobility and electric vehicles in Europe. The 'Renaulution' strategic plan aims to transform Renault into a more competitive and balanced brand with an electrified range. This plan focuses on modernity and innovation in technology, energy, and mobility services within the automotive industry.
Sicard's career began at Orléans University and Essec (Ecole Supérieure des Sciences Economiques et Commerciales). He joined Renault Group's marketing department in Spain in 1999 before moving to Le Mans Renault Retail Group as Director. He later became Vice President Marketing for Renault South Africa and held various leadership roles across different regions.
Wood's Return to Renault UK
Wood's appointment comes at a crucial time for Renault UK. The brand has seen significant growth over the past two years by registration volumes. Wood aims to build on this success by further expanding Renault’s model lineup across passenger cars and light commercial vehicles (LCVs).
Before rejoining Renault, Wood served as Marketing Director of Vauxhall and most recently as Managing Director for Peugeot UK. His return marks a homecoming to a company where he spent 14 years working in various marketing communications, product marketing, and brand management roles.
Sicard will continue implementing the Renaulution strategic plan in France, aiming to strengthen the brand’s leadership in its home market. His diverse experience across multiple international markets positions him well for this role.
Contact Information
For further information regarding these changes, please contact:
- Camille Cros, VP Renault Brand Communications: [email protected] | +33611724064
- Jim Holder, Director of Communications, UK: [email protected] | 07779 227930
- Céline Moussy, Director of Communications, France: [email protected] | +33 677103217
The leadership changes reflect Renault’s commitment to strengthening its market presence both domestically and internationally while driving forward its ambitious strategic goals.
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