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Ram Truck Brand Teams Up With Universal, Warner Bros For 'Twisters' Movie Campaign
The Ram Truck brand has partnered with Universal Pictures for the upcoming summer action movie "Twisters," set to hit theatres on July 19. The new advertising campaign, "Answer Your Calling," celebrates the film's release and showcases Ram trucks navigating intense storms.
This global campaign will be visible in markets across North America, Europe, the Middle East, and Asia Pacific. The U.S. marketing strategy includes a 30-second video that will be broadcast on television and shared on Ram's official YouTube channel and social media platforms like Instagram, Facebook, and TikTok.
Olivier Francois, Stellantis' global chief marketing officer, remarked, "When the 'Twister' film was first released in 1996, our hero was behind the wheel of a Ram 2500 truck. When we learned that Universal Pictures was filming ‘Twisters,’ there was no doubt that a Ram truck would again appear as the movie's heroic vehicle."
The campaign video features Glen Powell, who stars in "Twisters" and is also a Ram truck owner. Powell stated, "As a Ram truck owner myself, it has been a blast to work with a brand that understands pushing boundaries and embracing a challenge."
"Answer Your Calling" is the third installment in Ram Truck’s evolving advertising campaigns. It highlights powerful Ram trucks helping the film’s characters chase and evade storms. The video features the new 2025 Ram 1500 RHO and other off-road models like Power Wagon, Rebel, and Warlock.
Supporting Disaster Relief
In addition to its media presence, Ram Truck brand has teamed up with Universal Pictures and the American Red Cross for disaster relief efforts. Those who donate blood or platelets from July 1-31 will receive a Fandango movie ticket by email. Donors from July 1-14 will also get a unique "Twisters" and Red Cross umbrella while supplies last.
Moreover, blood donors in July will be entered into a draw to win a 2025 Ram 1500 Big Horn. Full details are available at RedCrossBlood.org/Twisters.
About "Twisters"
"Twisters" is directed by Lee Isaac Chung and produced by Frank Marshall and Patrick Crowley. The screenplay is by Mark L. Smith from a story by Joseph Kosinski based on characters created by Michael Crichton and Anne Marie Crichton.
The film stars Daisy Edgar-Jones as Kate Carter, Glen Powell as Tyler Owens, and Anthony Ramos as Javi. Other cast members include Brandon Perea, Maura Tierney, Sasha Lane, Harry Hadden-Paton, David Corenswet, Daryl McCormack, Tunde Adebimpe, Katy O’Brian, Nik Dodani, Kiernan Shipka, and Paul Scheer.
Universal Pictures Overview
Universal Pictures is part of NBCUniversal which develops entertainment for global audiences. NBCUniversal owns news networks, television production operations, theme parks, and more. It is a subsidiary of Comcast Corporation.
Ram Truck Brand History
The Ram Truck brand became an independent division in 2009 to meet truck buyers' needs with high-quality vehicles. Their lineup includes the Ram 1500 series through to ProMaster models designed for both work tasks and family transportation.
The brand continues to set benchmarks in performance within its segment.
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