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Ram Trucks Showcase Float-Towing Capability At The 98th Macy's Thanksgiving Day Parade
Ram trucks are once again the official vehicles for Macy's Thanksgiving Day Parade, marking their 10th year in this role. On November 28, 2024, the parade will be broadcast on NBC, Telemundo, and Peacock from 8:30 a.m. to noon across all time zones. Ram will supply 75 trucks and vans for the event, including models like the Ram 1500s, 2500s, and 3500s.
The parade will feature three distinct float designs: Sesame Street, The Bronx Zoo, and Santa Claus. To match these themes, several Ram trucks will be fully wrapped. The event will start with Tom Turkey on a Ram 5500 and conclude with Santa Claus being towed by a Ram 3500 through Manhattan to Macy's Herald Square.
Chris Feuell, CEO of the Ram brand at Stellantis, expressed pride in their involvement. "It’s an incredible honor for the Ram Truck brand to play such an integral role in one of the most cherished holiday traditions," Feuell stated. He highlighted how Ram trucks showcase strength and reliability while bringing joy to families nationwide.
In addition to towing floats, Ram will provide logistical support with its ProMaster vans. Known for their cargo capacity and low-load floor height, these vans are crucial for behind-the-scenes operations. In total, Ram will tow 27 floats and deploy 48 vehicles for various tasks during the parade.
The Macy’s Thanksgiving Day Parade is an annual tradition that captivates millions of viewers across the United States. This year marks its 98th edition. For those interested in more details about the event or wanting to engage online, Macy's encourages following @macys on social media platforms using #MacysParade.
About the Ram Brand
The Ram brand became a standalone division in 2009, focusing on delivering high-quality trucks tailored to consumer needs. Their lineup includes models like the Ram 1500 and heavy-duty options such as the 2500/3500 series. These vehicles are designed for both work efficiency and family travel.
Ram continues to lead in key areas important to truck buyers. The brand boasts segment-first achievements like offering a Cummins Turbo Diesel engine with 1,000 lb.-ft of torque. The luxurious Ram 1500 Tungsten features air suspension and massage seats.
Award-Winning Performance
The latest J.D. Power APEAL study recognized the emotional connection between customers and their vehicles by naming the 2023 Ram 1500 as the best full-size light-duty pickup. This accolade underscores Ram's commitment to quality and customer satisfaction.
Ram is part of Stellantis' portfolio of brands, a leading global automaker known for innovation in mobility solutions. For more information about Stellantis or its offerings, visit their official website.
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