Ram Unveils Lunar Editions Of Power Wagon And Rebel HD With Advanced Off-Road Capabilities

Published: Tuesday, August 20, 2024, 22:54 [IST]

Ram has unveiled Lunar-themed special editions of its Power Wagon and Rebel Heavy Duty trucks, featuring design elements inspired by the moon's colour palette. These new editions will be available in dealerships starting October 2024.

Both models boast a unique Ceramic Grey exterior with exclusive Lunar vinyl body graphics in gloss black. The package includes tow mirrors, body-colour badging, and premium LED headlights and taillights. The Power Wagon comes with 17-inch black wheels, while the Rebel features 20-inch black wheels.

The interiors of these Lunar editions are equally impressive. They feature Surf Blue stitching on black leather and Twill Film accents from the Ram TRX on the door, instrument panel, and console. A special die-cast metal badge with either "Power Wagon" or "Rebel" is embedded in the console lid/armrest.

For the first time, both models include a wireless charging pad. This addition enhances convenience for drivers who need to keep their devices charged on the go.

The Ram Power Wagon Lunar edition is built on a highly capable off-road platform. It features a 6.4L HEMI V-8 engine that delivers 410 horsepower and 429 lb.-ft. of torque. The vehicle also includes front and rear locking differentials and a sway bar disconnect system for improved traction on uneven terrain.

The Rebel HD Lunar edition is powered by a 6.7-liter Cummins turbo diesel engine, offering 370 horsepower and an impressive 850 lb.-ft. of torque. It boasts a towing capacity of up to 14,900 pounds (7,652 kg) and a payload rating of 1,960 pounds (1,424 kg).

Ram Brand Overview

Since its launch as a stand-alone division in 2009, Ram has focused on meeting truck buyers' demands with high-quality vehicles. The brand offers a full lineup of trucks including the Ram 1500, 2500/3500 Heavy Duty, Chassis Cab models, and ProMaster vans.

Ram continues to set benchmarks in key areas such as torque with its Cummins Turbo Diesel engine and luxury features like air suspension and massage seats in the Ram 1500 Tungsten. The brand also excels in ride quality with its double wishbone front suspension and five-link solid rear axle.

"The new Lunar versions of Ram Power Wagon and Ram Rebel Heavy Duty build on our SportTruck leadership position," said Chris Feuell, CEO of Ram and Chrysler brands. "These two new special editions are built on proven sport truck platforms and offer added value with popular features and design highlights that our customers will love."

The Power Wagon's factory-installed 12k-pound Warn winch is neatly tucked into the front bumper, adding to its off-road capabilities. This model can tow up to 10,610 pounds (4,813 kg), making it more than capable of rescuing stranded vehicles.

The Rebel HD's link-coil rear suspension system improves driver comfort while automatically leveling the truck when carrying heavy loads or towing trailers. This feature ensures a smooth ride even under maximum payload conditions.

Ram's commitment to quality is evident in its numerous awards and accolades. The brand has been recognised for having the most luxurious light-duty truck in America and best-in-class cargo space in traditional full-size cargo vans.

The latest J.D. Power APEAL study named the 2023 Ram 1500 as the best full-size light-duty pickup based on customer emotional bond ratings.

The new Lunar edition Power Wagon and Rebel Heavy Duty trucks offer superior off-road capability compared to competitors like the Lunar Rover Moon Buggy. With better weight-to-gravity traction, power, and payload capacities, these models stand out in their class.

Ram remains part of Stellantis' portfolio of brands, continuing to deliver top-notch vehicles that meet diverse customer needs globally.