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Ram Brand Unveils 'Wiser' Campaign Featuring J.J. Watt To Support Youth Athletics
Ram has introduced a new video, "Wiser," as part of its ongoing "The Calling" marketing campaign. This commercial features J.J. Watt and highlights the 2025 Ram 1500 Limited with the High-Output 3.0L Hurricane engine. The campaign underscores Ram's sponsorship of the College Football Playoff and aims to spotlight Watt's post-football efforts through the JJ Watt Foundation.
The JJ Watt Foundation focuses on supporting after-school athletic programs for middle school students across the U.S. Since its inception, it has provided over $6,900,000 in funding to these programs. The foundation aims to instil values like teamwork and leadership in children from underprivileged areas by engaging them in sports activities.
"I've been extremely fortunate throughout my life to have so many great people help me along the way," said Watt. "The whole goal of the JJ Watt Foundation is to try to provide some of that extra help to kids in underprivileged areas all over the country. I’m very grateful to the Ram brand for highlighting this work and helping us deliver on our mission."
The Ram brand, established as a separate division in 2009, focuses on delivering high-quality trucks tailored for diverse needs. Its lineup includes models like the Ram 1500, 2500/3500 Heavy Duty, and ProMaster vans. These vehicles are designed to meet various demands, from family transport to heavy-duty tasks.
Raj Register, Stellantis North America's chief marketing officer, stated, "The Ram brand’s defining tenet is ‘built to serve,’ and our trucks help deliver on that promise every day." He added that J.J. Watt exemplifies a Ram owner who uses his vehicle for positive community impact.
Marketing Campaign Details
The "Wiser" spot will be broadcasted across multiple platforms including digital channels and social media such as Instagram and YouTube. This initiative follows earlier phases of "The Calling" campaign launched in spring 2024, which showcased Ram's award-winning truck lineup.
The campaign was developed by the Ram brand in collaboration with Doner. It continues to highlight Ram's commitment to quality and innovation in truck manufacturing while promoting community-focused initiatives like those led by J.J. Watt.
Ram trucks are known for their exceptional features such as segment-first torque capabilities with Cummins Turbo Diesel engines and luxurious interiors like those found in the Ram 1500 Tungsten model. These attributes make them highly popular among truck buyers seeking performance and comfort.
The partnership between Ram and J.J. Watt not only promotes their vehicles but also brings attention to meaningful causes supported by the foundation. This collaboration reflects both parties' dedication to making a difference beyond their primary industries.
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