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Porsche Sets New Record With Stellar US Sales In Second Quarter Of 2024
Porsche Cars North America, Inc. (PCNA) announced a record-breaking second quarter with 21,304 cars delivered in the U.S., marking a 13% increase year-over-year. This achievement follows supply constraints in the first quarter. Despite these challenges, year-to-date sales are only down 4% compared to the first half of 2023.
The diversity of Porsche's model lines contributed significantly to this growth. The iconic 911 model had one of its best quarters ever, with sales up by 52.5% in Q2. June was particularly notable as it marked the best month for the 911 in PCNA history.
The Cayenne and Macan models also saw substantial increases in Q2, leading the quarter's performance. The new Panamera, introduced to the U.S. market during this period, recorded 1,152 retail sales as supplies grew.
"This quarter truly saw us accelerate and for the year to date we are now closing the gap to be only just below where we were this time in 2023," said Timo Resch, President and CEO of PCNA. "We are grateful to receive such strong, sustained interest from customers across our range of model lines."
PCNA's success is supported by its network of 201 independently owned and operated Porsche Centers. These centers strive to deliver a first-class experience for customers, contributing significantly to the brand's strong performance.
Certified Pre-Owned Sales
Porsche Approved Certified Pre-Owned (CPO) sales in the U.S. totaled 10,093 vehicles in Q2 2024, reflecting a 4.3% increase from the same period in 2023.
{TABLE_X}About Porsche Cars North America
Established in 1984, PCNA is the exclusive U.S. importer of several Porsche models including the 911, 718 Boxster, and Taycan. Headquartered in Atlanta since 1998, PCNA hosts North America's first Porsche Experience Center featuring driver development tracks and business facilities.
A second Porsche Experience Center near Los Angeles includes an extensive driver development track and serves as headquarters for Porsche Motorsport North America.
Commitment to Excellence
PCNA supports its dealerships by providing parts, service, marketing, and training to ensure a best-in-class customer experience aligned with Porsche's legacy of performance and safety.
Porsche AG owns PCNA indirectly and is headquartered in Stuttgart, Germany. The brand boasts over 30,000 motorsport wins to date.
This remarkable quarterly performance underscores Porsche's resilience and commitment to excellence despite earlier supply challenges. The company's diverse model lineup continues to attract strong customer interest across the United States.
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