Porsche Crowned Most Appealing Premium Brand In J.D. Power's 2024 APEAL Study

Published: Friday, July 26, 2024, 3:51 [IST]

Porsche has been named the most appealing premium brand in the J.D. Power 2024 U.S. Automotive Performance, Execution and Layout (APEAL) Study. This marks the eighth time in ten years that Porsche has secured the top spot in this annual study.

"The emotional connection to every car and every experience is so important, and we are grateful to our customers for once again rating us so highly," said Timo Resch, President and CEO of Porsche Cars North America, Inc. "This is the result of many years of work that remains very much in progress today as we strive for every Porsche experience to be exceptional – a significant target, and one we’re committed to achieving."

The 2024 APEAL Study evaluates owners' emotional attachment and excitement with their new vehicles across 37 attributes, including exterior design, driving feel, and powertrain performance. Porsche scored 891 points on a 1,000-point scale, surpassing the premium brand average of 870 points.

The Porsche Taycan was recognised as the best-in-class in the Upper Mid-Size Premium Segment for the second year running. Additionally, within Porsche's portfolio, the 911 model achieved the highest score with 903 points.

The study collected responses from purchasers and lessees of new 2024 model-year vehicles between July 2023 and May this year. Participants were surveyed after owning their vehicles for 90 days.

Porsche Cars North America

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of several models including the Porsche 911, 718 Boxster, Macan, Cayenne, Panamera and Taycan. PCNA has been headquartered in Atlanta, Georgia since 1998.

The Atlanta campus houses the first Porsche Experience Center in North America. This facility includes two module-based driver development tracks spanning 1.6 miles each, a business centre, and Restaurant 356. The site also hosts the U.S. headquarters of Porsche Classic.

Porsche Experience Centers

PCNA operates another Porsche Experience Center near Los Angeles featuring a driver development track with eight educational modules totalling 4.1 miles. This complex also includes a business centre and Restaurant 917.

PCNA supports over 200 independently owned and operated Porsche dealerships across the U.S., along with three Porsche studios and five satellite stores. These dealerships provide parts, service, marketing support, and training to ensure an exceptional customer experience aligned with Porsche's legacy.

Racing Heritage

Porsche's success is deeply rooted in its proud racing heritage which boasts over 30,000 motorsport victories to date. PCNA is an indirect wholly owned subsidiary of Porsche AG based in Stuttgart, Germany.

Photos and video footage are available to accredited journalists on the Porsche Press Database and on the Porsche Cars North America Newsroom.