Click it and Unblock the Notifications
Porsche Secures Top Ranking In J.D. Power Automotive Brand Loyalty Study For Third Year Running
Porsche has once again topped the list in the 2024 U.S. Automotive Brand Loyalty Study for luxury car brands. J.D. Power, a renowned authority in customer insights, revealed that Porsche secured the top spot in the premium car category for the third year running. This study evaluates customer loyalty by examining if owners repurchase the same brand after trading in their vehicles.
The study, now in its sixth edition, uses data from the Power Information Network to assess brand loyalty. It considers whether customers choose the same brand when buying a new vehicle after trading in their old one. Only sales at franchised new-vehicle dealers are included. The study covers five segments: premium car, premium SUV, mass market car, mass market SUV, and truck.
"Customer loyalty is at the core of the Porsche brand," stated Timo Resch, President and CEO of Porsche Cars North America, Inc. "Every one of us, from our independently owned and operated Porsche Centers across America to our headquarters here in Atlanta, is committed to creating a world-class experience from start to finish. We are grateful to deliver such a meaningful experience that is a result of our team’s daily efforts."
Porsche Cars North America, Inc., established in 1984, serves as the exclusive U.S. importer for models like the Porsche 911 and Taycan. Based in Atlanta since 1998, it hosts North America's first Porsche Experience Center with driver development tracks and business facilities. Another center near Los Angeles features extensive educational modules and serves as Porsche Motorsport North America's headquarters.
PCNA supports 201 independently owned dealerships across the U.S., along with four studios and six satellite stores. These centers provide parts, service, marketing, and training to ensure customers receive an exceptional experience aligned with Porsche's legacy of performance and safety.
Study Methodology and Data
The 2024 study's findings are based on transaction data spanning from September 2023 to August 2024. It includes all model years traded during this period. The analysis focuses on customer retention rates within each vehicle segment.
Porsche's success is deeply rooted in its racing heritage, boasting over 30,000 motorsport victories. This legacy contributes significantly to its reputation for excellence in vehicle performance.
Porsche Cars North America operates as an indirect subsidiary of Porsche AG headquartered in Stuttgart, Germany. The company continues to uphold its commitment to innovation and quality through its extensive network of dealerships and experience centers.
Continue with Google