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Porsche Collaborates On Lollipop Racing: A Unique Streaming Series And Interactive Game Experience
Porsche Cars North America, Inc. (PCNA) has announced its involvement in "Lollipop Racing," a new streaming series and interactive game. Created by Feature.io and written by David Ayer, the series will feature Porsche's high-performance vehicles like the 911 GT3 RS and 911 GT3 R. The show will include ten fictional episodes and ten motorsport races set in digital versions of global cities.
The series will also involve two other unnamed car brands and Mobil 1 as the Official Presenting Sponsor. Fans can participate in an interactive fantasy motorsport game by watching each episode to find clues and improve their race strategies. Updates and participation opportunities are available at www.lollipop.racing.
The pilot experience is scheduled for late 2024, combining Feature's Smart Content™ technology with virtual production and storytelling. This unique setup allows participants to join one of 15 teams racing across ten cities, with five teams using Porsche models. The best strategies will lead to podium finishes.
Ayesha Coker, Vice President of Marketing at PCNA, expressed excitement about the project: "Porsche is excited to be part of ‘Lollipop Racing’, a first-of-its kind streaming series and interactive game that showcases performance-bred cars from the track-focused 911 GT3 RS to the dedicated race car, the 911 GT3 R." This integration offers a fresh way for fans to engage with motorsports.
Steven Ilous, CEO of Feature, shared his enthusiasm: "Feature is incredibly proud to collaborate with a global motorsport leader like Porsche, whose legendary vehicles are synonymous with superior automotive performance." He highlighted the inclusion of the iconic 911 model in the series.
Engagement Opportunities for Fans
"Lollipop Racing" offers three engagement methods: traditional episodic streaming, reward-driven quests, and a fantasy sports experience. Initial race locations include AI-simulated Los Angeles, Miami, and London. Additional races across Africa, Asia, Europe, and South America will be announced later.
A teaser for "Lollipop Racing" was recently filmed with Mobil 1 and Narwhal Studios. It combines advanced virtual production technology with Porsche's racing legacy. More details can be found on social media @lollipop.racing or at www.lollipop.racing.
About Porsche Cars North America
Founded in 1984, PCNA is the exclusive U.S. importer of various Porsche models like the 911 and Taycan. Based in Atlanta since 1998, it hosts North America's first Porsche Experience Center with driver development tracks and business facilities. Another center near Los Angeles features extensive educational modules.
PCNA supports over 200 independently owned U.S. dealerships along with several studios and satellite stores. They provide parts, service, marketing, and training to ensure top-notch customer experiences aligned with Porsche's legacy of vehicle performance excellence.
Porsche's rich racing history includes over 30,000 motorsport victories. Accredited journalists can access photos and videos on the Porsche Press Database or PCNA Newsroom for more information about this storied brand's achievements.
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