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Porsche Is Back In Action In Bad Boys: Ride Or Die
In Sony Pictures' latest release, "Bad Boys: Ride or Die," the 992-generation Porsche 911 Turbo S takes a prominent role. The film, now showing exclusively in cinemas worldwide, marks the third appearance of a Porsche sports car in the popular action-comedy franchise. This summer, Miami's finest are back, but this time they are on the run.
Detective Mike Lowrey, played by Will Smith, drives a black 911 Turbo S Coupe with its distinctive rear spoiler. Dominique Tascioglu, Manager Brand & Content Marketing, stated, "For nearly three decades, the Porsche 911 has helped create the bond between the iconic 'Bad Boys' Mike Lowrey and Marcus Burnett."
Ayesha Coker, Vice President of Marketing for Porsche Cars North America, Inc., added, "Through them, Porsche enthusiasts have been created and inspired around the world. Thank you to Bruckheimer Films and Sony for their passion and belief throughout the years." The original Bad Boys car, the 911 Turbo – type 964 – also makes a cameo appearance in the film.
Porsche attended various global premieres of "Bad Boys: Ride or Die." The iconic 964-generation Porsche 911 Turbo from the first film lined up in Los Angeles alongside the current film car. Additional Turbo models from the 992 and 964 generations appeared at launches in Berlin, Dubai, and Riyadh.
Global Premieres and Appearances
In Berlin, actors, filmmakers, and international guests arrived at the red carpet event in Porsche sports cars. Will Smith and Martin Lawrence have been a trusted team since the nineties. The first 'Bad Boys' action film was released in 1995, featuring a black 964-generation 911 Turbo 3.6 from Director Michael Bay's personal collection.
"Bad Boys II" followed in 2003, succeeded by "Bad Boys for Life" in 2020 with a Gentian Blue 992-generation 911 Carrera 4S. The latter earned $432.2 million worldwide, making it the most-watched instalment of the franchise and the highest-grossing film of 2020.
About "Bad Boys: Ride or Die"
The film is directed by Adil & Bilall and written by Chris Bremner and Will Beall. Produced by Jerry Bruckheimer, Will Smith, Chad Oman, and Doug Belgrad, it features executive producers Barry Waldman, Mike Stenson, James Lassiter, Jon Mone, Chris Bremner, and Martin Lawrence.
The star-studded cast includes Will Smith, Martin Lawrence, Vanessa Hudgens, Alexander Ludwig, Paola Nuñez, Eric Dane, Ioan Gruffudd, Jacob Scipio, Melanie Liburd, Tasha Smith, Rhea Seehorn, Tiffany Haddish, and Joe Pantoliano.
Porsche Cars North America
Established in 1984, Porsche Cars North America (PCNA) is the exclusive U.S. importer of various Porsche models including the Porsche 911. Headquartered in Atlanta since 1998, PCNA hosts the first Porsche Experience Center in North America with two driver development tracks.
The company operates a second Experience Center near Los Angeles featuring an extensive driver development track. PCNA supports over 200 independently owned dealerships across the U.S., providing parts, service, marketing support and training to ensure a top-tier customer experience.
Porsche's Racing Heritage
Porsche's success is rooted in its proud racing heritage with over 30,000 motorsport wins to date. Accredited journalists can access photos and video footage on the Porsche Press Database and Newsroom.
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