Nova Motorsport Becomes Title Sponsor Of 2024 French Rallycross Championship

Nova Motorsport, a global tyre brand and licensed manufacturer of Avon Motorsport tyres, has been named the title sponsor of the 2024 French Rallycross Championship (FFSA Championnat De France Rallycross). This partnership solidifies Nova Motorsport's commitment to rallycross and its goal of becoming the top tyre choice for global motorsport and specialist high-performance applications.The French Rallycross Championship is widely regarded as one of the strongest national series in Europe. It features various categories, including Supercar, Super 1600, Division 3, Division 4, as well as categories for Junior and Female drivers. This diverse range of categories showcases the close-quarter competition that rallycross is known for.Nova Motorsport's sponsorship of the French Rallycross Championship aligns with its mission to preserve the legacy of Avon Motorsport while developing new tyre products for the future. The brand will continue to supply the ACB11 rallycross tyre, which is considered the most successful tyre in the sport's history. Additionally, Nova Motorsport is establishing a global center for research and development and manufacturing excellence in Portugal. This facility will focus on sustainability and produce new high-performance products.James Weekley, Nova Motorsport's Commercial Director, expressed his excitement about the partnership, stating that the French Rallycross Championship is an ideal platform to promote both the Nova Motorsport brand and the sport of rallycross. He emphasized the importance of showcasing rallycross to a wider audience and creating new tyre products while preserving Avon Motorsport's legacy.Jean-Jacques Benezet, President of the Association of French Rallycross Organisers, praised Nova Motorsport's commercial and technical experience in rallycross. He believes that their sponsorship will contribute to an even more exciting championship for competitors and fans.As part of the sponsorship agreement, Nova Motorsport's branding will be prominently displayed at all nine rounds of the French Rallycross Championship. This will increase the brand's exposure and engage with competitors, customers, and fans. In addition to the French Rallycross Championship, Nova Motorsport is also the official tyre supplier for four prestigious Peter Auto historic racing series in Europe and the title sponsor and major tyre supplier of the British Hillclimb Championship. The brand's global dealer network supports numerous other motorsport championships.For more information about Nova Motorsport, visit their website or follow them on various social media platforms.