Nissan Heisman House Enters 14th Season With Reggie Bush And EA SPORTS Partnership

Published: Wednesday, August 28, 2024, 0:51 [IST]

The Nissan Heisman House campaign is back for its 14th season, welcoming Reggie Bush and partnering with EA SPORTS College Football 25. The campaign features new commercial spots starring Bush, who returns to the Heisman spotlight. This collaboration marks the return of EA SPORTS College Football after an 11-year break.

Fans can look forward to the College Football 25 Nissan Heisman House Challenge launching in late October. Participants will compete virtually for a chance to win a 2025 Nissan Kicks and an honorary key to the Heisman House. The grand prize-winning vehicle will be showcased on digital banners and Jumbotrons in stadiums.

This year's ad campaign highlights several of Nissan's latest models, including the 2025 Nissan Kicks, 2024 Nissan Z Heritage Edition, 2025 Nissan Rogue, 2024 Nissan ARIYA, 2024 Nissan Pathfinder Rock Creek, and the 2025 Nissan Frontier PRO-4X. Marisstella Marinkovic, Nissan U.S. vice president and chief marketing officer, stated, "Heisman House is more than just a campaign; it's become a part of culture."

The campaign includes five spots that will air throughout the college football season on ESPN and other major networks. These commercials will also be available on social media and online platforms. The first spot, "Genuine Alligator," features Coach Steve Spurrier with new cowboy boots that concern Tim Tebow about his friend Albert, the Florida Gator mascot.

Nissan also welcomes Jayden Daniels, the 2023 Heisman Trophy winner and former LSU senior quarterback, to the Heisman House. Daniels joins a legacy of past winners such as Baker Mayfield, Robert Griffin III ("RGIII"), Mark Ingram, Tim Tebow, Desmond Howard, Billy Sims, and Steve Spurrier.

The tour will visit various college campuses across the U.S., giving fans a chance to meet Heisman legends and pose with the trophy. Key dates include September 21 at The University of Michigan and November 30 at Louisiana State University.

Live Finals Streaming

Fans can watch the live finals of the College Football 25 Heisman House Challenge on EA SPORTS Twitch and YouTube streams in early December. This event promises to bring excitement as players showcase their skills in hopes of winning top prizes.

The "Frozen in Time" spot features RGIII giving Jayden Daniels a tour of the house where they find Reggie Bush frozen in a Cryotherapy Room. Another spot titled "Wake Up Heisman" will air starting September 19.

About EA SPORTS

Electronic Arts (NASDAQ: EA) is renowned for its digital interactive entertainment products. Headquartered in Redwood City, California, EA posted GAAP net revenue of approximately $7.6 billion in fiscal year 2024. Their portfolio includes popular brands like EA SPORTS FC, Battlefield, Apex Legends, The Sims, Madden NFL, Need for Speed, Titanfall, Plants vs. Zombies and F1.

The Heisman Trophy Trust aims to preserve the integrity of the Heisman Memorial Trophy awarded annually to outstanding college football players in the U.S. The Trust also supports youth development programs in underserved communities through charitable missions.

Nissan's commitment to sustainable mobility is evident through their innovative products and services. For more information about their offerings or initiatives visit nissanusa.com or follow them on social media platforms like Facebook and Instagram.

This year's campaign promises laughter and special moments as it continues to be woven into fans' hearts each season.