NISMO Celebrates 40 Years With Electric Ariya Launch In Europe

Published: Tuesday, July 16, 2024, 15:36 [IST]

European customers are in for a treat as the Ariya NISMO, Nissan’s first fully electric NISMO model, is set to hit the market. Celebrating NISMO’s 40th anniversary and three decades of presence in Europe, this sleek and sporty vehicle promises to bring a new level of excitement. The Ariya NISMO combines dynamic agility with a bold personality, embodying the pinnacle of Nissan performance.

The Ariya NISMO features sharp and sporty exterior details, delivering a smooth electric drive with an added racetrack spark. Its Japanese-inspired crossover design ensures fluid, aerodynamic performance that reduces drag and enhances downforce at higher speeds. This model builds on Nissan’s strong NISMO heritage while introducing a new level of exhilaration to the 87KWh Ariya e-4ORCE.

"NISMO is back in Europe! We are bringing this exciting brand back into our market with a new and refreshed model. As we push forward the electrification of our lineup, it’s essential that we continue to offer elite and exciting models to customers and NISMO enthusiasts as well," said Mayra González, Divisional Vice President Marketing & Sales, Nissan Europe.

The Ariya NISMO EV crossover boasts improved parts and NISMO tuning for powerful yet smooth acceleration. A tuned VDC combined with high grip tires enhances performance. The fine-tuned e-4ORCE system ensures better power and torque distribution to the wheels, providing continuous G-feel and linear acceleration even at high speeds.

Ariya NISMO offers handling and cornering abilities typically reserved for motorsports. The NISMO-tuned e-4ORCE maximises front and rear suspension systems' performance, ensuring expert traction in all weather conditions without sacrificing sportscar precision. Finely tuned brake pads provide reliable stopping power regardless of weather conditions.

The interior of the Ariya NISMO has been meticulously designed for a premium experience. A slick black-based interior with spicy red accents exudes style and sophistication. Special NISMO seats reminiscent of Formula E cars provide superb grip and fit, ensuring comfort for all passengers.

Unveiling at London E-Prix

For those eager to see the Ariya NISMO up close, visitors at the London E-Prix will have the unique opportunity to witness its European debut. Formula E represents the pinnacle of innovation in electric technology, and the Nissan Ariya NISMO aims to bring that same excitement from the track to regular roads.

Nissan's long-term vision, Ambition 2030, focuses on sustainability by driving towards a cleaner, safer world. This strategy aims to deliver electrified models and technological innovation globally, supporting Nissan's goal of being carbon neutral across its products' lifecycle by 2050. The AMIEO region is central to accelerating this shift towards an electrified future.

Stay tuned for more updates on this exciting model later this year as Nissan continues its journey towards sustainable mobility.