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New Variants Of Mahindra Bolero MaXX Pik-Up Range Unveiled – Price, Features & More
Mahindra & Mahindra Ltd. (M&M), India's leader in the Small Commercial Vehicles (SCVs) sector, has recently introduced new variants to its Bolero MaXX Pik-Up range. Aimed at enhancing customer comfort, these latest models feature air conditioning and debut 14 new capabilities on the iMaxx app.
Since its introduction, the Bolero MaXX range has achieved remarkable milestones, including sales exceeding 1.4 Lakh units and reaching a production landmark of 1 lakh units in a record timeframe.
Its achievement of delivering the highest number of units in a single day has been officially recognized in the esteemed India Book of Records, highlighting its market dominance in the country.
Nalinikanth Gollagunta, CEO - Automotive Division of Mahindra & Mahindra Ltd., emphasized, "The Bolero MaXX Pik-Up range's robust build, impressive payload capacity, and reliability have made it a preferred choice for businesses and individuals. The introduction of air conditioning in the new variants underlines our commitment to customer comfort and convenience."
Equipped with Mahindra's advanced m2Di engine available in diesel and CNG options, the Bolero MaXX Pik-Up range offers a blend of power and efficiency. Its design accommodates payload capacities ranging from 1.3t to 2t and cargo bed lengths up to 3050mm.
The vehicle's CMVR-certified D+2 seating, height-adjustable driver seats, turn-safe lamps, and redesigned interiors and exteriors cater to both city and highway applications. The inclusion of air conditioning with a heater and demister further adds to the vehicle's comfort, making every journey more enjoyable.
The latest update to the iMAXX system introduces 14 new features aimed at enhancing vehicle management efficiency. These advancements include geofence-based campaigning, Driver Cum Owner for streamlined operations, and My MaXX Score for driver performance insights. Fleet managers benefit from dedicated profiles, offering greater control over operations.
New alerts focusing on vehicle safety and efficiency, such as aggressive acceleration, abrupt braking, sharp cornering, and fuel pilferage detection, have been integrated. These features not only improve safety but also aid in reducing maintenance costs and enhancing overall efficiency.
The iMAXX feature, with over 30,000 vehicles deployed, continues to evolve with updates like Fastag integration and expense management, demonstrating its vital role in fleet management.
With these latest enhancements, Mahindra's Bolero MaXX Pik-Up range reaffirms its position as a market leader, offering advanced features and comfort, thereby meeting the evolving needs of its customers. The continuous updates to the iMAXX app further ensure that Mahindra stays ahead in the competitive SCV market.
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