2024 Mahindra XUV 700 Launched: Prices Start at Rs. 13.99 Lakh (Ex-Showroom)

Updated: Monday, January 15, 2024, 19:20 [IST]

Mahindra has recently announced the introduction of the 2024 XUV700, a testament to the brand's unwavering dedication to upgrading the customer experience. The latest iteration is poised to deeply resonate with enthusiasts, as it comes packed with advancements that bolster the value of the already acclaimed XUV700 lineup.

Since its debut in August 2021, the XUV700 has broken sales records, with over 1,40,000 units sold, making it the quickest to reach such a significant milestone within Mahindra's product range.

Noted for its commanding presence, refined yet rugged experience, dynamic performance, top-tier safety standards, and cutting-edge technology, the XUV700 has earned its status as a top-tier SUV for both city drives and extended travels.

Unmissable Presence: Enhanced Exterior and Interior Elegance

The 2024 model year brings a new level of sophistication to the XUV700 with the introduction of the Napoli Black color option, further diversifying its color spectrum. This elegant hue highlights the SUV's exterior details such as the black roof rails, a bold black grille, and eye-catching black alloys.

For customers desiring a unique flair, there is an option for a dual-tone color scheme featuring a Napoli Black roof, enabling them to customize their vehicle to their personal taste. The AX7 & AX7L variants witness interior upgrades like dark chrome air vents and console bezel, which contribute to the plush ambiance inside the cabin.

Offering a blend of luxury and comfort, the AX7 and AX7L variants of the 2024 XUV700 now feature captain seats. Additionally, the AX7L variant takes comfort a notch higher with front-ventilated seats. An exclusive addition to the AX7L is the Outside Rear-View Mirror (ORVM) with memory function, ensuring personalized convenience for discerning customers.

Sci-Fi Technology: New innovative features

The Adrenox suite is now fortified with 13 new features, taking the total to an impressive 83 connected car capabilities. The suite now includes Over-the-Air (FOTA) firmware updates, leveraging built-in e-SIM technology for smooth software enhancements paralleling smartphone updates.

With the Prognosis feature, the vehicle can promptly alert the driver about upcoming service needs, thereby improving maintenance and reliability. 'Ask Mahindra' acts as a personal concierge, unveiling the XUV700's extensive functionalities, while the M lens feature provides instant information on the SUV's buttons and indicators.

These advanced features, available across AX3, AX5, AX7, and AX7L variants, are classified into several categories including Prognosis Alerts, Vehicle Status, Location-Based Services, Safety, Remote Functions, Third-Party Apps, and Novelty Connected Features.

An active Adrenox subscription is required to access these features, which significantly enhance the SUV's appeal by meeting and exceeding the current standards of the segment, aligning with the progressive preferences of today's consumers.

Enhanced Customer Experience - White Glove Chauffeur Training Programme

Set to be available in metropolitan areas, Mahindra will initiate a White Glove Chauffeur Training Programme, conducted bi-monthly by the company's experts. The program aims to train chauffeurs on the vehicle's functionalities, ADAS systems, emergency handling, and troubleshooting, ensuring owners enjoy a trouble-free and luxurious experience. The pilot phase will commence in Delhi and Ahmedabad, with plans to expand to other major cities.

The 2024 XUV700 comes with updated ex-showroom prices starting from INR 13.99 lakh for the MX variant and going up to INR 23.99 lakh for the top-tier AX7L variant. Bookings will open on January 15, 2024, with demo vehicles set to arrive at dealerships from January 25 onwards. In anticipation of high demand, Mahindra has ramped up its production capabilities, allowing for expedited delivery times for the new XUV700.

DriveSpark Thinks

With these enhancements, the 2024 XUV700 is not just a continuation of Mahindra's legacy in the SUV sector but a leap forward in redefining the driving experience for automobile aficionados across India.

The new features and services promise to set a new benchmark in luxury, comfort, and technology in the domestic SUV market, reinforcing the XUV700's reputation as a vehicle that caters to both the heart and the mind of the discerning Indian consumer.