Motorpoint Boosts YouTube Strategy With Automotive Expert Rebecca Jackson

Published: Tuesday, August 20, 2024, 20:03 [IST]

Motorpoint has announced a new collaboration with automotive broadcaster and racing driver Rebecca Jackson. She will be the latest addition to the brand’s YouTube channel, as the used car retailer aims to enhance its video content strategy. Jackson and her production company, Moving Image, will team up with Motorpoint’s in-house content team to review both new-to-market and used cars, helping motorists make informed purchasing decisions.

With nearly 9,000 subscribers and close to half a million monthly views, Motorpoint seeks to grow its YouTube presence further. The goal is to become a primary resource for car buyers. Tim Rodie, Head of Content at Motorpoint, explained the rationale behind this investment: "At Motorpoint, we pride ourselves on our no-nonsense car reviews and always try to focus on the things that matter most to motorists – things that make a car special, any flaws and whether it will suit their lifestyle."

Rodie expressed excitement about Jackson joining the team: "As we continue to scale-up the number of reviews we publish, we’re so excited to have someone else producing content for our YouTube channel. Bringing Rebecca into the mix was an absolute no-brainer; her automotive background, knowledge and enthusiasm is exactly what we want to showcase on our channel and we’re lucky to be working with her."

Rebecca Jackson, who has over 30,000 subscribers across her social media channels, shared her enthusiasm for the partnership: "Having watched Motorpoint’s presence on YouTube grow steadily over the last couple of years, I’m delighted to have the chance to work with the team during such an exciting period of growth. I’ve always admired Motorpoint’s commitment to being the car buyer’s champion and it’s great to see this honest and fuss-free approach translate to their video content."

In addition to long-form videos, Motorpoint is also exploring short-form content. Their TikTok channel, managed by Mike Vousden and Ben Custard respectively, frequently garners over 100,000 views per video. This diversification in content format aims to reach a broader audience.

About Motorpoint

Motorpoint is recognised as the UK's leading independent retailer of nearly new and used cars. Established in Derby in 1998, it now operates 20 stores nationwide. The brand offers a stress-free shopping experience with thousands of hand-picked vehicles from over 30 manufacturers available for purchase.

The collaboration with Rebecca Jackson marks another step in Motorpoint's ongoing efforts to provide valuable resources for car buyers through engaging video content. For more information or to watch their latest car reviews, visit their YouTube channel.

The partnership aims not only at expanding their audience but also at enriching their content quality by leveraging Jackson's expertise in automotive broadcasting.

This strategic move underscores Motorpoint's dedication to offering comprehensive car reviews that cater directly to consumer needs.