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BMW And MINI Introduce Paramount+ For Enhanced In-Car Entertainment Experience
The BMW Group has introduced Paramount+ to its vehicles, offering a variety of popular films, new original series, and hit shows like 'Star Trek Discovery' for in-car entertainment. This service is available to Paramount+ subscribers who own BMW or MINI vehicles with Operating System 9. Users can enjoy content on the control display when the car is stationary, such as during charging stops or long breaks. For safety, the content automatically turns off when driving resumes.
Paramount+ is now accessible through BMW Digital Premium or the MINI Connected Package in several countries, including Austria, France, Germany, Italy, the UK, USA, and Switzerland. The streaming service boasts a vast library that includes high-stakes dramas like 'Tulsa King' and next-gen franchises such as 'Tales of the Teenage Mutant Ninja Turtles'. It also offers live sports and breaking news.
Subscribers can access Paramount+ via the Video App (DTS AutoStage Video Service Powered by TiVo™) integrated into the latest infotainment systems of BMW and MINI vehicles. This app aggregates video content from numerous providers, offering news and live or on-demand shows. Other international streaming services available include Pluto TV, Bloomberg, TED, Yahoo!, and Chili. Market-specific services complement these offerings.
It's important to note that a Paramount+ subscription is not included with the BMW Digital Premium or MINI Connected Package. Users must have an existing subscription to enjoy this feature in their vehicles.
BMW of North America has been operating in the United States since 1975. Rolls-Royce Motor Cars NA began distributing vehicles in 2003. The BMW Group's U.S. operations encompass marketing, sales, and financial services for BMW motor vehicles and motorcycles, as well as the MINI brand and Rolls-Royce Motor Cars.
The group also includes Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley; and various other operations nationwide. In South Carolina, BMW Manufacturing Co., LLC serves as the global center for competence for BMW X models and assembles Sports Activity Vehicles like the X3 through X7 models.
The sales organization for BMW Group in the U.S. is represented through networks comprising 350 BMW passenger car and Sports Activity Vehicle centers, 144 motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The sales headquarters for North America is located at Woodcliff Lake, New Jersey.
This expansion of entertainment options reflects BMW's commitment to enhancing customer experience by integrating popular streaming services into their vehicle systems.
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