MINI USA Makes SiriusXM With 360L Standard Equipment For All-New Models

SiriusXM and MINI USA have announced that SiriusXM with 360L will now be standard across the entire lineup of all-new MINI models sold in the United States. This advanced audio entertainment platform offers more content, better discovery, and enhanced personalization for drivers and passengers.MINI first expanded SiriusXM across its full lineup in 2022, but now with SiriusXM with 360L, MINI vehicles including the all-new MINI Countryman S ALL4, MINI JCW Countryman ALL4, and MINI Cooper S 2-door will have access to expanded content and personalization. The complete model lineup is expected to adopt SiriusXM with 360L in the coming months.SiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience. It is amplified through MINI's industry-first 9.4-inch round OLED Samsung screen and next-gen Android-enabled operating system. This integration provides drivers and passengers with more content, improved discovery, and a more personalized listening experience.With SiriusXM with 360L in MINI, drivers can enjoy over 100 additional music channels curated to match every mood. There is also an expansive library of on-demand content and a live sports category that makes it easier to find broadcasts of games and sporting events. Personalized recommendations and the ability to access related content allow listeners to discover more of the programming they love. Drivers can also create and enjoy custom Artist Stations that are continually personalized.Patrick McKenna, Department Head of Marketing, Product, and Strategy at MINI USA, expressed his excitement about offering the best in-car entertainment available with SiriusXM 360L as standard equipment across the entire model line. Gail Berger, Senior Vice President and General Manager of Automotive Partnerships at SiriusXM, also shared her enthusiasm for enhancing the MINI driving experience with their most advanced audio entertainment platform.MINI customers in the United States who purchase or lease a SiriusXM-equipped vehicle receive a 12-month trial subscription to SiriusXM. This subscription includes access to SiriusXM's full lineup of varied content, as well as access to SiriusXM outside the vehicle through the SiriusXM app and on connected devices and speakers in the home. The new SiriusXM app provides a seamless listening experience across streaming devices and offers exclusive video content and podcasts.SiriusXM is known for its expertly curated, ad-free music channels across all genres, decades, and moods. They also offer live pro and college sports events, news, entertainment, comedy, and more. With a monthly audience of approximately 150 million listeners, SiriusXM provides a diverse mix of live, on-demand, and curated programming.MINI is an independent brand of the BMW Group in the United States. MINI USA operates as a business unit of BMW of North America, LLC and includes the marketing and sales organizations for the MINI brand. The authorized MINI USA dealer organization is represented by a network of 104 MINI passenger car sales and service dealers located throughout the US.SiriusXM is the leading audio entertainment company in North America. In addition to its flagship subscription entertainment service, SiriusXM offers ad-supported and premium music streaming services through Pandora. They also have an expansive podcast network and a suite of business and advertising solutions.For more information about MINI and its products, journalists can visit MINIUSANEWS.com. To learn more about SiriusXM, please visit www.siriusxm.com.