MINI USA Unveils Charity And Education Partners For 2024 Rally

Published: Friday, June 21, 2024, 19:51 [IST]

Woodcliff Lake, NJ – June 18, 2024 – MINI USA has announced its official charity and education partners for MINI TAKES THE STATES (MTTS) 2024. Following the success of the 2022 rally, this year's event will run from July 13–21, starting in Albuquerque, New Mexico, and concluding in Seattle, Washington.

For the first time, MINI USA is partnering with the American Camp Association (ACA). This collaboration aims to raise awareness about the benefits of summer camps for children and increase access through scholarships for families in need. ACA serves over 20,000 camps across the US, impacting more than 26 million campers annually.

Tom Rosenberg, ACA president/CEO, expressed gratitude for the partnership. "Camp experiences build a world of belonging and growth," he said. "This partnership will increase access to these experiences for children who otherwise might not be able to attend."

Keep America Beautiful remains a nonprofit partner for MTTS. The organization focuses on community improvement by inspiring people to enhance their environments. Volunteers remove millions of pounds of litter from streets and roadways each year. MTTS participants will be encouraged to pick up litter during the rally to help meet the goal of collecting 25 billion pieces by July 2026.

URBAN-X and MINI Financial Services Join MTTS

URBAN-X by MINI will also participate in MTTS 2024. Established in 2016, URBAN-X collaborates with startups to develop sustainable urban technologies. The team will educate MINI owners about innovative solutions created by program participants.

The new MINI Card by MINI Financial Services will debut at MTTS 2024. Made from ocean-bound plastic, the card reflects MINI's commitment to sustainability. Participants can learn more about the card and take advantage of exclusive offers during the rally.

Additional Sponsors and Programs

The MINI Motoring Protection Programs are new sponsors for MTTS. These programs offer customizable protection plans for MINI owners, ensuring their vehicles remain safeguarded during the rally and beyond.

SiriusXM has joined as the Audio Entertainment Sponsor, offering all eligible attendees 90 days of free streaming via the SiriusXM app. This service provides access to music, talk shows, sports, news, comedy, podcasts, and exclusive content.

To participate in this year's rally, interested individuals can register at MINITAKESTHESTATES.com. For press images and video b-roll from MTTS 2022, visit the MTTS 2022 Newsroom on MINIUSANEWS.com.

About MINI USA

MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC. The organization includes marketing and sales for the MINI brand and is represented by a network of 104 dealers across the country. Since its introduction in 2002 with the MINI Cooper and MINI Cooper S Hardtops, the brand has expanded to include five unique models.

About American Camp Association

The American Camp Association® (ACA) is a national organization serving over 20,000 year-round and summer camps in the US. ACA provides advocacy, education, and professional development while being the only independent national accrediting body for organized camp experiences. For more information, visit ACAcamps.org.

About Keep America Beautiful

Keep America Beautiful®, established in 1953, is a leading community improvement nonprofit organization aiming to end littering, improve recycling, and beautify communities across America. For more information or to get involved, visit kab.org.