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MINI To Celebrate 65 Years With Electric Showcase At Goodwood Revival 2024
MINI UK will mark its 65th anniversary at the Goodwood Revival 2024. The event, scheduled from 6th to 8th September 2024, will feature a brand space themed around the swinging sixties and showcase the all-new MINI Aceman. This fully electric vehicle, announced earlier this year, bridges the gap between the MINI Cooper and MINI Countryman with its bold design and crossover proportions.
The MINI Aceman will be displayed at 'Issi’s Laundrette', a sixties-inspired area celebrating MINI's heritage and future. Located at the Earls Court Motor Show, visitors can experience the iconic circular OLED infotainment display through interactive washing machine windows. The laundrette theme extends to a 'Bubble Shop' offering sweets and sparkling beverages, with half of all proceeds going to CALM (Campaign Against Living Miserably).
For those looking for souvenirs, 'Issi’s Laundrette' offers an 'Edge Press' ironing station where visitors can get MINI-themed iron-on transfers. Additionally, 'Spin and Win' washing machines will surprise guests with various MINI goodies and prizes. The laundrette also features hanging washing made from new knitted material that replaces leather in the new MINI family.
The fully electric MINI Aceman combines a compact silhouette with a streamlined interior and state-of-the-art circular OLED display. It offers a single range charge of up to 252 miles* and is set to launch on UK roads later this year. This model adds style and versatility to everyday driving while sitting comfortably between the MINI Cooper and MINI Countryman in the new family lineup.
The BMW Group, which includes brands like BMW, Rolls-Royce, and BMW Motorrad, is renowned for its premium automobiles and motorcycles. In 2023 alone, the group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. Their financial success is evident with a profit before tax of €17.1 billion on revenues amounting to €155.5 billion for the same year.
BMW Group's Commitment to Sustainability
The BMW Group operates over 30 production sites globally and has a sales network in more than 140 countries. As of December 31, 2023, they employed 154,950 people worldwide. The company's long-term success is attributed to responsible actions and forward-thinking strategies that prioritize sustainability and efficient resource management throughout their supply chain.
For more information about the new MINI Aceman or other details regarding the Goodwood Revival event, please visit their official website or contact their press office representatives listed below:
MINI Press Office Contacts:
- Helen Wilson - MINI Media Relations Manager
Tel: 07815 372480
Email: [email protected] - Christina Burnham-Hepe - General Manager, Communications
Tel: 07815 371206
Email: [email protected] - Graham Biggs - Corporate Communications Director
Tel: 07815 376867
Email: [email protected]
The Goodwood Revival promises an exciting celebration of both past achievements and future innovations for MINI enthusiasts.
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