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Mercedes-Benz And Safe Kids Launch Child Safety Campaign With New Book
Mercedes-Benz USA, in partnership with Safe Kids Worldwide and Scholastic, has launched an educational children's book focused on road safety for passengers and pedestrians. The initiative began at Mercedes-Benz Stadium with a reading by Atlanta Falcons legend Matt Ryan for 500 YMCA children.
MBUSA and Safe Kids Worldwide will distribute 30,000 free copies of "Clifford Takes a Ride" to families nationwide. The book, featuring Clifford the Big Red Dog, offers essential safety tips for children around vehicles. This effort is part of MBUSA's "Driving Your Future" corporate social responsibility initiative.
The launch event included interactive safety education stations covering passenger, pedestrian, and bike safety. Activities such as helmet fittings and pedestrian crossing exercises were also conducted. "As a father of three young kids, I'm thrilled to be a part of this initiative to teach children about safety in a fun and engaging way," said Matt Ryan.
The tour will visit Jacksonville, FL; Coppell, TX; and Hamilton Township, NJ. MBUSA employee volunteers will support these events, aiming to educate thousands of children and their families on vehicle safety through the book and interactive activities.
Dimitris Psillakis, President and CEO of Mercedes-Benz USA, emphasized the company's dedication to safety: "Mercedes-Benz has a longstanding commitment to safety and innovation... Partnering with Safe Kids Worldwide, the YMCA and Matt Ryan... is a true testament to our commitment to community and safety."
Torine Creppy, President of Safe Kids Worldwide, highlighted the importance of such initiatives: "Each year, many child passengers are tragically lost or injured in motor vehicle crashes... We know teaching children and families how to be safe in and around vehicles can save lives."
Lauren Koontz, President and CEO of YMCA of Metro Atlanta, expressed gratitude: "At the YMCA of Metro Atlanta... we are profoundly grateful to Mercedes-Benz USA and Safe Kids Worldwide for organizing this exceptional event for our campers."
Driving Your Future Initiative
"Driving Your Future" is MBUSA's initiative supporting educational programs aimed at empowering the next generation. It focuses on technology and sustainability, career readiness, and injury prevention. MBUSA collaborates with Safe Kids Worldwide and Junior Achievement USA to create impactful programs.
MBUSA continues its commitment to child safety through ongoing partnerships with organizations like Safe Kids Worldwide. This collaboration aims to educate families on crucial safety topics effectively.
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This comprehensive effort by Mercedes-Benz USA underscores its dedication to community welfare through education on road safety. By distributing books like "Clifford Takes a Ride" and hosting interactive events nationwide, MBUSA aims to make roads safer for children everywhere.
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