Click it and Unblock the Notifications
Mercedes-Benz USA Celebrates 130 Years In Motorsports At Race Day Experience In Austin
Mercedes-Benz USA celebrated 130 years in motorsports with a two-day Race Day event at Jo's Coffee in Austin, Texas. This event coincided with the United States Grand Prix weekend and attracted around 6,000 attendees, including fans, customers, and special guests. The venue was transformed into a lively pit stop, drawing Formula 1 enthusiasts and notable figures such as DJ Confucius Jones and brand ambassadors Jessica Hart and James Kirkham.
The event featured Mercedes-AMG PETRONAS F1 Team Junior Driver Kimi Antonelli, who surprised attendees on Saturday morning. Kimi engaged with fans and shared his excitement about joining the driver lineup next season. "It's been awesome to be here at the Mercedes-Benz Race Day experience in Austin. Celebrating such a significant milestone for Mercedes-Benz with the local F1 fans here in Texas has been brilliant; their energy and passion has been so cool to see," he said.
Attendees enjoyed interactive activities like Formula 1 simulators and had the chance to purchase exclusive merchandise from Mercedes-AMG and the Mercedes-AMG PETRONAS F1 Team. A raffle offered guests opportunities to win exclusive Race Day items, with proceeds benefiting Safe Kids Worldwide, a nonprofit partner of Mercedes-Benz.
The event showcased an impressive lineup of AMG models, including the Mercedes-AMG F1 W15 Formula 1 car, AMG GT 63, AMG GT3 'RAW SPEC', and AMG SL 63 S E PERFORMANCE. These displays highlighted the brand's performance pedigree and commitment to motorsports excellence.
M. Bart Herring, Vice President of Sales and Product at MBUSA, remarked on the significance of this celebration: "This Race Day experience is a testament to our ongoing celebration of 130 years in motorsport. The legacy of Mercedes-Benz in racing is profound." The event followed a successful Race Day watch party at Mercedes-Benz Stadium in Atlanta during the Canadian Grand Prix.
Under the motto "Defining Motorsport since 1894," Mercedes-Benz honours its storied history that began with the first competitive automobile ride from Paris to Rouen on July 22, 1894. Today, Mercedes-AMG continues to excel in motorsports with numerous victories across Formula 1, GT customer racing, and Esports.
Mercedes-Benz USA (MBUSA), based in Atlanta, oversees distribution, marketing, and customer service for all Mercedes-Benz products in the U.S. MBUSA offers a diverse lineup of luxury vehicles ranging from sporty SUVs like the GLA to flagship models like the S-Class and dynamic all-electric vehicles.
Continue with Google