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Mercedes-Benz Launches 'Dreamer – A DRIVE PILOT Story' Campaign Highlighting Automated Driving Innovations
Mercedes-Benz has a longstanding history of innovation, dating back 138 years to the invention of the automobile. The latest development in this legacy is the introduction of automated driving systems, which are redefining the role of vehicles. Currently, these systems are enhancing comfort and convenience for drivers.
DRIVE PILOT is the first system for series-production vehicles that allows drivers to engage in certain secondary activities safely and legally while in slow-moving traffic on suitable freeways. Certified for sale in California and Nevada, DRIVE PILOT is available in the S-Class and EQS Sedan models. This system represents conditionally automated driving according to SAE Level 3 standards.
The new campaign film, "Dreamer – a DRIVE PILOT Story," narrates a journey through time with emotional snapshots. It follows the protagonist from childhood to adulthood, with Mercedes-Benz as a constant presence. The film highlights how DRIVE PILOT plays a pivotal role in realizing his dream of owning a Mercedes-Benz.
The song "Dreamer," released in 1974 by Roger Hodgson and Richard Davies, underscores the core message of the campaign film. The music rights are held by Universal Music Publishing.
About Mercedes-Benz DRIVE PILOT
DRIVE PILOT is the world's first SAE Level 3 system for highly automated driving with internationally valid system approval. Since late 2023, it has been certified for sale in Nevada and California. The technology relies on a redundant system architecture designed for safety, incorporating over 30 sensors such as cameras, radar, ultrasonic sensors, LiDAR, microphones, and a satellite-based positioning system.
This advanced system allows the vehicle to perform dynamic driving tasks under specific conditions while enabling drivers to engage in other activities like surfing the internet or watching videos. More information about DRIVE PILOT can be found on Mercedes-Benz's official website.
Campaign Launch Details
The social media campaign "Dreamer – a DRIVE PILOT Story" will launch on June 25, 2024, in the U.S. Alongside the main 60-second film, shorter versions will be posted on Mercedes-Benz's social media channels.
| Role | Details |
|---|---|
| Idea, Concept & Realization | team x |
| Production | Tempomedia Filmproduktion GmbH |
| Director | Eugen Merher |
| Photographer | Christoph Koestlin |
| Post-production | Replayboys GmbH |
| Sound Studio | Hyve Audio |
| Music | Universal Music Publishing |
About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Atlanta, oversees distribution, marketing, and customer service for all Mercedes-Benz products in the United States. MBUSA offers a diverse lineup of luxury vehicles ranging from the sporty GLA SUV to the flagship S-Class and dynamic all-electric models. MBUSA also manages Mercedes-Benz Vans in the U.S.
For more information on MBUSA and its products, visit www.mbusa.com and www.mbvans.com.
The DRIVE PILOT technology signifies a significant shift in automotive innovation. As it becomes more widely available, it promises to change how we interact with our vehicles.
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