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Mecum Auctions Now Available On Max: Expanding Reach To Car Enthusiasts
In a significant development for automotive enthusiasts and collectors, Mecum Auctions, renowned for hosting the world's most extensive collector car auctions, has expanded its viewer access through a new streaming partnership. The company's live auction coverage and a rich library of on-demand content are now available on Max, following a successful initial launch on the platform. This strategic move coincides with the upcoming Dana Mecum's 37th Original Spring Classic, set to take place in Indianapolis from May 10-18, 2024.
Mecum Auctions' decision to stream on Max, alongside continued broadcasts on MotorTrendTV, marks a pivotal moment in its mission to reach a broader audience. Sam Murtaugh, Mecum's COO, emphasized the importance of this partnership with MotorTrend and Max in enhancing the company's visibility and connecting with a wider audience base. This collaboration ensures that both new enthusiasts and long-time followers have unparalleled access to Mecum's high-quality auction experiences.
The integration of Mecum's content on Max is designed to deliver the same level of excellence that viewers have come to expect from its TV productions. The availability of live content and the entire content library on Max opens up new avenues for automotive fans across the United States to engage with their passion. Subscribers to Max can look forward to exploring Mecum's offerings across three different subscription tiers, priced at $9.99, $15.99, and $19.99.
MotorTrend Vice President of Content and Development, Dave Lee, shared his enthusiasm about bringing Mecum auctions to a broader audience through Max. He highlighted the universal appeal of cars and the unique excitement of the auction block that Mecum is known for. This move is expected to attract viewers of all ages and backgrounds, further solidifying Mecum's position in the automotive auction industry.
For those interested in diving deeper into Mecum Auctions' world, the company's website offers comprehensive information on upcoming auctions, detailed vehicle descriptions, and photographs. It serves as a one-stop destination for potential consignors, bidders, or anyone curious about the auction schedule. Additionally, Mecum.com provides updates on TV times for live coverage, ensuring fans do not miss out on any action.
This expansion into streaming services like Max represents a significant step forward for Mecum Auctions in its ongoing quest for growth and innovation. As the company looks toward the future, it remains committed to delivering exceptional experiences for car enthusiasts worldwide, leveraging new platforms to connect with an ever-expanding audience.
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