Click it and Unblock the Notifications
Mazda To Highlight Japanese Craftsmanship At Homo Faber 2024 In Venice
Mazda is set to participate in Homo Faber 2024, a celebration of contemporary craftsmanship in Venice, Italy, from 1st to 30th September 2024. Organised by the Michelangelo Foundation for Creativity & Craftsmanship, this year's event runs under the theme "The Journey of Life" and will be held at the Giorgio Cini Foundation on San Giorgio Island.
The event will feature immersive exhibitions showcasing craftspeople from around the globe. Mazda will contribute with a curated exhibition of craft objects and offer workshops in paper marbling, globe-making, and bookbinding. This collaboration underscores Mazda’s dedication to excellence in craftsmanship, as reflected in its brand promise "Crafted in Japan".
The third edition of Homo Faber will be directed by Italian film director Luca Guadagnino and architect Nicolò Rosmarini. They will guide visitors through significant moments in human life, from birth to the afterlife, all viewed through the lens of craft. The event will feature hundreds of handcrafted objects created by skilled artisans using various techniques.
Mazda’s participation aligns with its century-long tradition of refining and mastering Japanese craftsmanship. The brand’s ‘Kodo-Soul of Motion’ design philosophy infuses life and personality into its cars, starting from abstract handcrafted sculptures that capture the emotion of future vehicles.
Mazda’s designers and engineers are inspired by Monozukuri, the art of making things that combine efficiency with creative innovation, and Kaizen, the aim to improve continuously. This philosophy is evident in their multi-award-winning designs and their commitment to crafting rather than merely manufacturing cars.
Katarina Loksa, Head of Brand at Mazda Motor Europe, stated: "At the core of Mazda's approach to designing and manufacturing our products is a high level of attention to detail and a passion for perfecting every step of the process. Sharing the ethos of craftsmanship with the Michelangelo Foundation, Mazda is proud to join Homo Faber 2024."
Workshops and Interactive Experiences
Visitors to Homo Faber 2024 can look forward to participatory workshops supported by Mazda. These workshops will allow attendees to engage in crafts such as bookbinding and papermaking. Alberto Cavalli, Executive Director of the Michelangelo Foundation, highlighted Mazda’s contribution: "Mazda’s Japanese approach to design and craftsmanship witnesses a sense of authentic connection with the values of originality, creativity, and respect for artisanal talent that Homo Faber champions."
The event promises a unique opportunity for visitors to experience Mazda’s Takumi journey—a crafting experience related to travel and exploration. For more information about Mazda at Homo Faber 2024 and details on curated exhibitions and workshops, visit [Link].
Continue with Google