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Maserati Strengthens North American Leadership With Andrea Soriani And Nicole Longhini Appointments
Maserati has revealed significant changes to its leadership team in North America. Andrea Soriani will become the General Manager of Maserati North America starting November 18, while Nicole Longhini will take on the role of Director of Marketing for the region from November 4. These appointments aim to strengthen Maserati's presence and operations in this critical market.
Soriani, a seasoned expert in the automotive and luxury sectors, will manage all operations for Maserati North America. He will report directly to Luca Delfino, Maserati Global Chief Commercial Officer. Soriani replaces Kelly MacDonald, who has moved to a new position within Stellantis. His extensive experience includes roles as Global Brand Marketing Manager for Maserati in Italy and as Maserati and Ferrari Brand Director in the United States.
With nearly three decades of experience in marketing, communications, sales, customer experience, and business strategy, Soriani returns to Maserati. Previously, he was Vice President of Marketing & Communications at Lucid Motors and Vice President of Marketing for TAG Heuer North America under LVMH Group. His return marks a significant step for Maserati's growth strategy.
Nicole Longhini brings over 25 years of expertise in automotive, racing, and aftermarket industries to her new role as Director of Marketing. She will lead marketing operations for Maserati North America under Soriani's supervision. Longhini succeeds Lindsay Fifelski, who has transitioned to a new role within Stellantis.
Longhini is known for developing innovative brand strategies and has held senior positions at General Motors, Fiat North America, and RECARO Automotive Seating. Her diverse background spans global and regional marketing, communications, sales, product development, and engineering.
Santo Ficili, CEO of Maserati: "I am pleased to welcome Andrea and Nicole to the Maserati Brand. Their vast global experience, leadership capabilities, marketing successes, and product development knowledge will further strengthen and refine Maserati’s impact in our largest market during a critical time of transition and growth for the Brand and the broader luxury sector."
Maserati's Product Lineup
Maserati offers a range of distinctive vehicles known for their unique character. The lineup includes models like the Grecale SUV, GranTurismo grand tourer, GranCabrio convertible, MC20 super sports car with its Nettuno V6 engine derived from F1 technology, and electric options like the GranTurismo Folgore.
The company plans to offer all models with full-electric versions by 2025 and aims for an entirely electric range by 2028. This transition reflects Maserati's commitment to innovation while maintaining its legacy of Italian luxury craftsmanship.
Commitment to Innovation
Andrea Soriani expressed his enthusiasm about returning: "After seven years, I am honored to return home to the iconic Trident Brand... I’m looking forward to bringing together this talented team... leading the North American market to growth and success."
Maserati continues its tradition of producing cars that redefine Italian sports car design through style, performance, comfort, elegance, and safety across more than 70 markets worldwide.
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