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Maserati Marks 110 Years Of Italian Luxury With Global Celebrations And New Model Unveilings
Maserati has been celebrating its 110th anniversary throughout December with events worldwide, engaging enthusiasts and loyal customers. These celebrations have included exclusive unveilings, exhibitions, and thrilling driving experiences. The brand showcased its legacy of performance and innovation, highlighting its future aspirations. Key events featured the unveiling of the Maserati GT2 Stradale and the GranTurismo 110 ANNIVERSARIO special series.
The Maserati GT2 Stradale is a tribute to exceptional sportiness, resulting from a collaboration between the Maserati GT2 and MC20 models. Meanwhile, the GranTurismo "110 ANNIVERSARIO" series is limited to 110 units, symbolising a bridge between Maserati's past, present, and future. This mission continues as Maserati aims to shape the future of luxury mobility by focusing on customer needs.
In Modena, Italy, an exclusive two-day event began on November 30. It was set against Modena's scenic backdrop, the brand's historic home. The Trident Experience welcomed select guests like members of the Maserati Italia Club and actress Matilda De Angelis. Highlights included unveiling the GranTurismo 110 ANNIVERSARIO and a parade featuring 110 Maseratis.
On December 1 in Tokyo, Japan, Maserati celebrated at the Prince Hotel with an impressive display of 110 vehicles. The event included a convoy tour from Tokyo to Chiba's picturesque landscapes. Takayuki Kimura, CEO of Maserati Japan, introduced the new GT2 Stradale and highlighted the dedication of Japanese enthusiasts.
In Seoul, South Korea, on December 12, a prestigious gathering at the Italian Ambassador's residence marked another celebration. The event welcomed 160 guests from media and dealerships to honour Maserati's heritage and innovation. The GT2 Stradale was again unveiled during this occasion.
Maserati's Presence in North America
On December 5 in Miami, Florida, The Collection dealer organised a gala with the Concours Club during Miami Design Week. Over 100 top clients attended this luxurious evening filled with creativity and Italian tradition. Attendees admired iconic models like the MC20 Icona and GranTurismo 110 ANNIVERSARIO.
In China on December 8, Shanghai and Beijing hosted representatives from 108 media outlets for a two-day celebration marking both Maserati’s 110th anniversary and its 20 years in China. Events included a parade in Shanghai alongside an LED light show at prominent locations.
Maserati's Future Vision
Maserati produces unique cars known for their style and technology across more than 70 markets globally. Their lineup includes models like Grecale SUV and GranCabrio convertible featuring hybrid powertrains or V6 petrol engines with rear-wheel or four-wheel drive options embodying Trident brand performance DNA.
The MC20 super sports car features F1-derived technologies in its Nettuno V6 engine while offering high-performance options such as GranTurismo Folgore—the first all-electric model from Modena-based brand history—and Grecale Folgore SUV among others aiming towards full electrification by 2028.
Santo Ficili expressed pride in celebrating this milestone: "Every Maserati tells a story... we celebrate countless journeys taken in our cars... committed to delivering Italian luxury." These words reflect how deeply rooted passion drives their vision forward into future innovations within automotive industry standards today.
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