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Maruti Suzuki Enhances Safety With ESP In Alto K10 And S-Presso Models
Maruti Suzuki India Limited (MSIL) has announced that the Electronic Stability Program+ (ESP) will now be a standard feature across its entire range of passenger vehicles. The Alto K10 and S-Presso are the latest models to include ESP, highlighting the company's commitment to passenger safety without increasing prices.
Enhanced Safety Features
The inclusion of ESP in all Maruti Suzuki cars is part of the company's effort to make advanced safety features more accessible. This move aims to provide customers with better value and a safer driving experience.
Mr Partho Banerjee, Senior Executive Officer, Marketing & Sales at Maruti Suzuki India Limited, stated, "The addition of Electronic Stability Program+ as a standard feature on Maruti Suzuki product portfolio aligns with our endeavour to democratize advanced features and it significantly increases the value proposition of our vehicles."
In addition to ESP, Maruti Suzuki's standard safety suite includes dual front airbags, ABS with EBD, reverse parking sensors, engine immobiliser, HEARTECT Platform, and a collapsible steering column. These features collectively enhance the overall safety of their vehicles.
How ESP Works
The Electronic Stability Program+ system helps prevent vehicle skidding by keeping it aligned with its intended path. It integrates several systems such as Anti-lock Braking System (ABS), Traction Control System (TCS), and Stability Control (SC). Using various sensors, ESP measures the vehicle's movement and processes this data through an electronic control unit to adjust the vehicle's trajectory for improved stability.
Mr Banerjee further commented on this initiative: "This is a step towards ensuring that our customers enjoy enhanced safety through improved driving confidence regardless of the model they choose. At Maruti Suzuki, we believe that advanced technology should be accessible to all, and this reinforces our commitment to delivering high-quality vehicles that cater to the diverse needs of Indian consumers."
By equipping all its cars with ESP without raising prices, Maruti Suzuki demonstrates its dedication to addressing customer needs while maintaining affordability. This strategy not only enhances safety but also ensures that advanced technology is available to a broader audience.
The company's decision reflects its ongoing efforts to democratize advanced features in its vehicles. This approach aims to deliver exceptional value while ensuring a safer driving experience for all customers.
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