Maruti Suzuki Dream Series Launched In India: Prices Start At Rs 4.99 Lakh

Maruti Suzuki has introduced the Dream Series Edition for its Alto K10, Celerio, and S-Presso models. Priced at Rs 4.99 lakh, this limited edition is available only in June 2024. The Dream Series aims to enhance Maruti Suzuki's small car offerings with new features and a more accessible price point. The Alto K10 Dream Series is based on the VXI+ variant and includes a reverse parking camera and a security system.

The S-Presso Dream Series, also based on the VXI variant, is the most feature-rich. It comes with black wheel arch cladding, black and silver body side moulding, front, side, and rear skid plates, and chrome accents on the grille and boot lid.

Additional features include a reverse parking camera, security system, speakers, and an interior styling kit with silver highlights. On the other hand, the Celerio Dream Series is based on the LXI variant and features a Pioneer multimedia stereo system, speakers, and a reverse parking camera.

That being said, all the three models are powered by a 1.0-litre three-cylinder K-Series petrol engine, producing 66bhp and 89Nm of peak torque. However, they are only available with a 5-speed manual gearbox as of now.

Commenting on the new editions, Partho Banerjee, Senior Executive Officer, Marketing and Sales at Maruti Suzuki, stated, "At Maruti Suzuki, we understand the crucial role that affordable entry-level cars play in the sustained growth of the Indian passenger vehicle market. Our 'Dream Series Limited Edition' models and reduced AGS prices demonstrate our dedication to making car ownership and advanced technology accessible to a wider section of society."

Maruti Suzuki also recently reduced the prices of its AMT-equipped variants by Rs 5,000 to make them more affordable. Customers can book the new Dream Series limited edition at Maruti Suzuki dealerships across India.

DriveSpark Thinks

With the introduction of the Dream Series, Maruti Suzuki is looking forward to boost the sales of small cars in India by attracting customers with lower entry-level price tag. We expect this strategy from Maruti Suzuki to be successful albeit for a short period of time.

Article Published On: Wednesday, June 5, 2024, 17:44 [IST]
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