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Mahindra To Launch Online Bookings For Thar Roxx SUV On 3rd October Amid High Demand
Mahindra will start online bookings for its Thar Roxx SUV on 3rd October 2024. The Thar's 5-door model has already attracted considerable attention, with offline bookings leading to waiting times of up to three months. This demand highlights the SUV's popularity even before online reservations begin.
In cities like New Delhi, Bengaluru, and Mumbai, customers experience a two-month wait for the Thar. Meanwhile, in Pune, Chennai, Jaipur, and Ahmedabad, the waiting period stretches to three months. These delays are expected to grow once online bookings open.
The Mahindra Thar Roxx offers two engine choices: a 2-litre turbo petrol and a 2.2-litre diesel. Both engines have manual and automatic gearbox options. The turbo petrol engine produces 162 PS with a manual gearbox and 177 PS with an automatic. The diesel engine delivers 152 PS with a manual transmission and 175 PS with an automatic.
Regarding torque, the petrol engine provides 330 Nm with a manual and 380 Nm with an automatic gearbox. The diesel engine offers 330 Nm with a manual and 370 Nm with an automatic. Both engines use a 6-speed gearbox, available in rear-wheel drive or four-wheel drive configurations.
The larger Thar includes twin 10.25-inch screens for infotainment and driver information. It features automatic air conditioning, ventilated front seats, a six-way adjustable driver seat, and a panoramic sunroof. Safety features comprise six airbags, a 360-degree camera system, an electronic parking brake with auto-hold function, and Level-2 advanced driver assistance systems (ADAS).
Priced between INR 12.99 lakh to INR 22.49 lakh (introductory prices), the Mahindra Thar competes with models like the Maruti Jimny and Force Gurkha 5-door editions. It also rivals compact SUVs such as the Hyundai Creta and Kia Seltos in India.
Production Challenges for Mahindra
Mahindra is known for long waiting periods despite producing many vehicles due to high demand. To address this issue, Mahindra needs to increase production capacity. The Mahindra XUV700 currently has the longest waiting period among its vehicles. With the Thar's popularity, its 5-door version is expected to gain even more customer acceptance.
Customers in India generally dislike long waiting times for vehicles. While many companies offer cars with shorter waits, Mahindra's extended delays could affect its brand image negatively.
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