Luca Parasacco Appointed New Head Of Maserati Europe

Luca Parasacco Appointed as Head of Maserati EuropeModena, 22 May 2024 – Maserati, the renowned Italian luxury car manufacturer, has announced the appointment of Luca Parasacco as the new Head of Maserati Europe. This strategic move is part of a series of new positions within Maserati Commercial, aimed at strengthening the brand's objectives and elevating the team led by global Chief Commercial Officer Luca Delfino.Luca Parasacco brings a wealth of experience to his new role, having been a member of the Maserati group since 1997. In his previous position as Head of Global DISTRIGO, he successfully led the distribution network that supplies original spare parts to 11 brands under the multinational holding company. Parasacco's expertise extends to various areas within the automotive industry, including retail operations and after-sales activities.Throughout his career, Parasacco has held several key positions within the European Region, contributing to the development and implementation of sales and marketing strategies in multiple markets. His extensive knowledge of network development and dealer performance improvement will be instrumental in driving Maserati's growth and success in Europe.Davide Grasso, CEO of Maserati, expressed his excitement about Parasacco joining the Leadership Team and his confidence in his ability to enhance the brand's commercial performance. Grasso stated, "We are delighted to welcome Luca to his new role at Maserati and congratulate him on his impressive career path. We believe that his addition to the team will contribute significantly to our success in the European market."In response to his appointment, Luca Parasacco expressed his enthusiasm for joining Maserati during this pivotal moment in the automotive industry. He acknowledged the challenges ahead and emphasized his commitment to leveraging his previous experience and training to drive further growth for the brand in Europe and globally.Maserati is renowned for producing a range of unique cars that embody extraordinary style, technology, and exclusivity. The brand's lineup includes the Levante, the first Maserati SUV, the Grecale, an exceptional everyday SUV, the GranTurismo, an iconic Italian grand tourer, and the GranCabrio, a new convertible model. Each Maserati model is characterized by exceptional design, performance, comfort, elegance, and safety.Maserati's commitment to innovation is evident in its range of powertrains. The lineup includes 4-cylinder hybrid engines for the Grecale and Levante models, as well as V6 petrol engines with rear-wheel and four-wheel drive options. The pinnacle of Maserati's range is the MC20 super sports car and the MC20 Cielo spyder, both powered by the groundbreaking 100% Maserati Nettuno V6 engine, which incorporates Formula 1-derived technologies.Furthermore, Maserati is embracing electric mobility with the introduction of the GranTurismo Folgore, the brand's first fully electric vehicle. The Grecale Folgore and GranCabrio Folgore are also part of Maserati's expanding electric range. By 2025, all Maserati models will be available in a full-electric version, with the brand aiming for its entire range to run solely on electricity by 2028.Maserati's commitment to excellence and innovation is further exemplified by Luca Parasacco's appointment as Head of Maserati Europe. With his extensive experience and strategic vision, Parasacco is poised to lead Maserati to new heights in the European market and beyond.For further information:MASERATIDavide Kluzer – Product Communication Responsible, Maserati – [email protected]