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Lexus To Elevate Fan Experience As New Automotive Partner Of Major League Cricket
Cognizant Major League Cricket (MLC) has announced that Lexus will be the Automotive Partner for its second season. "We are excited to welcome Lexus as the Automotive Partner of Major League Cricket," said Vijay Srinivasan, CEO of MLC. "Their reputation for unparalleled luxury and commitment to their customers aligns perfectly with our vision for the league. Together, we look forward to delivering an exceptional experience to cricket fans across the nation."
Under this new partnership, Lexus will be prominently featured in on-field and broadcast content throughout the season. The brand will also appear in fan communications and on MLC’s digital platforms. This collaboration marks the first time that Lexus and MLC have joined forces.
"Partnering with Major League Cricket offers Lexus the opportunity to reach a new diverse fanbase with a brand that shares an unwavering commitment to performance, customer experience, and their fans," said David Telfer, National Manager of Lexus Advertising and Media. "We’re committed to growing with MLC during its second season to elevate the presence of the U.S. team and engage with new fans."
Lexus is known for its dedication to innovative design, advanced technology, and thrilling performance, which allows it to create remarkable experiences for its customers. Since its inception in 1989 with two luxury sedans, Lexus has expanded its lineup to cater to luxury customers in over 90 countries.
In the United States, Lexus vehicles are sold through 244 dealers offering a full range of luxury vehicles. The brand leads in luxury hybrids with eight models featuring Lexus Hybrid Drive. Additionally, Lexus offers nine F SPORT models, one F performance model, and one F model.
The second season of MLC begins on Friday, July 5. Tickets for all matches, including four playoffs, are available online through the Official Cognizant Major League Cricket website. General admission tickets start at $30 per person.
Fans can expect more than just world-class cricket matches; there will be entertainment, fireworks, free giveaways, player signings and meet-and-greets, merchandise giveaways, food trucks, and samples throughout the tournament.
About Cognizant Major League Cricket
Cognizant Major League Cricket (MLC) is the first professional Twenty20 cricket championship in the United States. Exclusively sanctioned by USA Cricket, MLC showcases superstar players from around the globe, bringing world-class T20 cricket to America.
MLC’s transformative first season occurred in the summer of 2023 and featured six teams: Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings, and Washington Freedom.
This partnership between MLC and Lexus aims to enhance fan engagement while promoting both brands' values of excellence and commitment to their audiences.
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