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Lexus To Elevate Fan Experience As New Partner Of Cognizant Major League Cricket
Cognizant Major League Cricket (MLC) has announced a partnership with luxury car brand Lexus for its second season. The collaboration will see Lexus integrated into on-field and broadcast content throughout the season, as well as featuring in fan communications and MLC digital platforms.
This marks the first time the two brands have joined forces. Vijay Srinivasan, CEO of MLC, expressed his excitement about the partnership, that Lexus's commitment to luxury and customer satisfaction aligns with MLC's vision.
Lexus and MLC: A New Partnership
David Telfer, Head of Lexus Advertising & Media, said that partnering with MLC offers the opportunity to reach a diverse fanbase while sharing a commitment to performance, customer experience, and fans.
He added that Lexus is committed to growing with MLC during its second season to elevate the presence of the US team and engage new fans. The second season of MLC begins on Friday, July 5th.
Ticket Information and Season Highlights
Tickets for all matches, including playoffs, can be purchased online through the Official Cognizant Major League Cricket website. General admission tickets start at $30 per person.
The season promises excitement beyond the pitch, featuring entertainment, fireworks, free giveaways, player signings and meet-and-greets, merchandise giveaways, food trucks, and samples throughout the tournament. Fans are encouraged to secure their tickets quickly at tickets.majorleaguecricket.com.
About Cognizant Major League Cricket
Cognizant Major League Cricket is the first professional Twenty20 cricket championship in the United States. Sanctioned by USA Cricket, MLC showcases superstar players from around the world and brings world-class T20 cricket to America.
The league's inaugural season took place in 2023 and featured six teams: Los Angeles Knight Riders, MI New York, San Francisco Unicorns, Seattle Orcas, Texas Super Kings, and Washington Freedom.
In conclusion, this partnership between Cognizant Major League Cricket and Lexus promises an exciting second season for fans while showcasing both brands' commitment to excellence in their respective fields.
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