Lexus Supports V Foundation Cancer Research Through Event Sponsorship

Lexus has partnered with the V Foundation for Cancer Research, becoming the Exclusive Automotive Sponsor of the ESPYS Celebrity Golf Classic and Poker Tournament, as well as The V Foundation Wine Celebration. This collaboration aims to support cancer research and raise awareness through these high-profile events.

"Lexus’ presence in the golf and culinary space has allowed us to see first-hand the impact the V Foundation for Cancer Research has on raising funds and awareness for cancer research," said Nicole Peterson, Manager, Lexus Marketing. "Their dedicated and passionate community has inspired us to join the foundation’s fight against cancer as we support them at two of their signature events."

Through this multi-year partnership, Lexus will provide courtesy vehicles for guest transport and sponsor a "Hole In One" car giveaway at the ESPYS Celebrity Golf Classic on July 8, 2024. Additionally, Lexus will donate a unique luxury experience to the auction lot at The V Foundation Wine Celebration from August 1-4, 2024.

"We are deeply grateful for Lexus’ generous support of our upcoming V Foundation summer events," said Shane Jacobson, Chief Executive Officer at the V Foundation. "Lexus’ commitment will directly benefit the brightest minds in science who are working every day on game-changing research and lifesaving breakthroughs across all cancer types."

Lexus Backs Cancer Research Events
The V Foundation for Cancer Research is a leading charity that has awarded over $353 million in grants to top scientists at premier cancer centers nationwide. Founded in 1993 by ESPN and Jim Valvano, it funds groundbreaking cancer research through a competitive process overseen by a Scientific Advisory Committee.

Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, it has expanded its lineup to meet global luxury customers' needs in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full range of luxury vehicles.

Lexus' Commitment

Lexus is known for its passion for bold design, innovative technology, and thrilling performance. It offers eight models incorporating Lexus Hybrid Drive and nine F SPORT models. The brand is committed to being visionary, anticipating future needs of luxury customers.

The partnership with the V Foundation aligns with Lexus' values of supporting impactful causes. By providing courtesy vehicles and sponsoring key events, Lexus aims to contribute significantly to cancer research efforts.

The collaboration between Lexus and the V Foundation highlights their shared commitment to fighting cancer. This partnership will enhance fundraising efforts and support scientific advancements in cancer research.For more information about Lexus and its initiatives, visit their official newsroom or follow them on social media platforms like Facebook, Twitter, YouTube, Instagram, and Pinterest.

The V Foundation's dedication to funding innovative cancer research continues to make significant strides towards achieving Victory Over Cancer®. To learn more about their mission and contributions, visit v.org.

Article Published On: Friday, June 28, 2024, 3:02 [IST]
Read more on: #global #lexus
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