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Lexus India Achieves 14% Sales Increase With Luxury SUV Boost
Lexus India has reported a robust 14% year-over-year sales growth in the half of 2024. This achievement is primarily driven by the success of their locally-produced ES sedan and an increasing demand for luxury SUVs.
Key Factors Behind Growth
The Lexus ES sedan, manufactured in India, played a crucial role in this success. It for 55% of the company's total sales during the first six months of the year. This model's popularity highlights its significant contribution to Lexus India's overall performance.
In addition to the ES sedan, Lexus also saw a substantial rise in SUV sales. The RX, NX, and LX models experienced a 60% year-over-year growth compared to the same period in 2023. This trend aligns with the broader Indian market's growing preference for luxury SUVs.
Customer-Centric Initiatives
Lexus India's focus on customer satisfaction has been pivotal to their success. Tanmay Bhattacharya, Executive Vice President of Lexus India, emphasised their commitment to excellence and customer-centric initiatives. He mentioned the introduction of the Lexus NX 350h Overtrail and an extended warranty programme as examples of this approach.
The company recently enhanced its warranty program to build customer trust further. All new Lexus models purchased from June 1, 2024, onwards will come with an extended eight-year or 1,60,000km warranty. This is a significant upgrade from the previous three-year or 1,00,000km offering and demonstrates confidence in their vehicles' quality and reliability.
Diverse Product Portfolio
Lexus India offers a wide range of vehicles catering to various customer preferences. Their current lineup includes the ES sedan, NX, RX, and LX SUVs, along with the unique LM MPV. The recently launched Lexus NX 350h Overtrail provides a luxurious option for those seeking an adventurous driving experience.
The company's strong performance in early 2024 underscores the growing demand for luxury vehicles in India. As more consumers seek premium options, Lexus India's diverse portfolio positions them well to meet these evolving preferences.
"We are committed to delivering exceptional experiences to our customers," said Bhattacharya. "Our focus on quality and customer satisfaction continues to drive our success."
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