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Lexus And Crafting Plastics Present Interactive Installation At Miami Art & Design Week 2024
Lexus is collaborating with Crafting Plastics, a renowned design studio, to present an interactive installation at Miami Art & Design Week 2024. This multi-sensory exhibit will be showcased in the sculpture garden of the Institute of Contemporary Art, Miami (ICA Miami) this December. The installation, named Liminal Cycles, draws inspiration from the Lexus LF-ZC concept car and features bioplastic materials.
The installation aims to explore Software Defined Vehicles (SDVs), which allow for software-enabled personalisation and adaptability. Visitors will experience dynamic innovations in sustainable materials and reactive software, offering a glimpse into future customisable vehicle experiences. The central sculpture changes colour in response to ultraviolet radiation levels, showcasing Lexus' commitment to responsible luxury.
Four interactive sculptures will be part of the exhibit, each designed to engage viewers through sight, smell, sound, and touch. These pieces include a central sculpture that references the Lexus LF-ZC at scale. The sculptures incorporate UV-responsive materials and environmentally responsive technology to create visual, tactile, auditory, and olfactory responses.
Two satellite installations transform interior elements of the Lexus LF-ZC into sensory experiences. The steering wheel and headrest are reimagined as sculptures that respond to touch with changes in colour and sound. A third satellite piece uses wind-activated technology to reveal the Lexus logo through an optical experience.
Crafting Plastics is known for its innovative use of bioplastics in design and fashion. Founded by Vlasta Kubušová and Miroslav Král, the studio has pioneered plant-based biopolymer materials for various applications. Their material brand Nuatan® is biodegradable and made from renewable resources.
The studio's work ranges from small products like eyewear to large installations. They have collaborated with brands such as Dior and Nike. Crafting Plastics' focus on sustainability aligns with Lexus' goals for circular materials and personalisation.
Lexus' Commitment to Innovation
Lexus has been a leader in luxury hybrid vehicles since launching its first model in 1989. The brand is dedicated to bold design, craftsmanship, and performance across its global lineup available in over 90 countries. This collaboration with Crafting Plastics reflects Lexus' ongoing commitment to sustainable innovation.
The Liminal Cycles installation will also feature a new product extension developed with clean fragrance brand dilo. Designers Germane Barnes, Suchi Reddy, T. Sakhi, and Michael Bennet will contribute to a capsule collection of limited-edition design objects inspired by Lexus' ethos.
ICA Miami's Role in Promoting Art
ICA Miami is committed to promoting contemporary art experimentation and fostering art exchange globally. Located in Miami's Design District since 2017, it offers free admission year-round. ICA Miami provides a platform for emerging artists while advancing public appreciation of innovative art.
This marks Lexus' third year partnering with ICA Miami during Miami Art & Design Week. Alex Gartenfeld from ICA Miami expressed excitement about collaborating again with Lexus on sustainable design projects.
Future Collaborations and Initiatives
The Liminal Cycles installation will coincide with the unveiling of a new capsule collection available for purchase at ICA Miami. Sales profits will support ICA Miami’s sustainability initiatives. Additionally, the Lexus Art Series: Art and Innovation talks will return this year featuring discussions between industry leaders.
Heather Updegraff from Lexus International Strategic Communications stated: "We are thrilled to return to ICA Miami with another large-scale project." She praised Crafting Plastics for pushing technological boundaries alongside their collaboration on this immersive work representing exciting concepts developed at Lexus today.
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