Griffin Colapinto Joins Lexus As Its Inaugural Surf Ambassador For WSL Finals

Published: Friday, September 6, 2024, 2:51 [IST]

Lexus has announced Griffin Colapinto as its first-ever surf ambassador. This announcement comes just before the 2024 Lexus World Surf League (WSL) Finals in San Clemente, California, where Colapinto will compete for the World Title.

Colapinto's journey in surfing began in his hometown of San Clemente, California. He quickly made a name for himself by winning titles such as NSSA Open Junior National Champion and USA Surfing Champion. By 2017, at just 19 years old, he topped the men’s Qualifying Series rankings, securing a spot on the WSL Championship Tour.

In May, Lexus expanded its partnership with the World Surf League (WSL), becoming the Official Automotive Partner in North America. This includes title sponsorships for events like the Lexus US Open of Surfing and the Lexus WSL Finals. The brand will also return as the title partner for the WSL Championship Tour in 2025.

Lisa McQueen, Lexus Media Manager, expressed excitement about the partnership: "Given our shared passion for performance and innovation, Griffin and Lexus are a perfect fit. We look forward to working together to develop amazing experiences for his fans and the passionate surfing community."

Colapinto is currently ranked second on the WSL Championship Tour Rankings after a recent win at the WSL Fiji Pro. He will next compete at the Lexus WSL Finals from September 6 – 14, 2024. Fans attending can preview the Lexus LX Surf Concept vehicle and enjoy a curated surf shop experience featuring an exclusive collection by Los Angeles-based brand Free & Easy.

Reflecting on his new role, Colapinto said, "As a longtime admirer of the brand and its commitment to supporting athletes who perform at the highest levels, it’s a massive honour to be named Lexus’ first-ever surf ambassador. I’m beyond excited to be representing the brand leading into the Lexus WSL Finals and beyond."

Lexus' Commitment to Innovation

Lexus has been committed to creating exceptional experiences through bold design and advanced technology since its inception in 1989. The luxury lifestyle brand offers a diverse lineup of vehicles across more than 90 countries. In the United States alone, Lexus vehicles are available through 244 dealers.

The brand leads in luxury hybrid vehicles with eight models incorporating Lexus Hybrid Drive. Additionally, it offers nine F SPORT models along with one F performance model and one F model.

For more details about Lexus' involvement with the World Surf League and their title partnership of upcoming events, visit their official newsroom.

The collaboration between Colapinto and Lexus aims to bring innovative experiences to both his fans and surfing enthusiasts worldwide.