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Lexus And Amazon Music Launch Campaign With Anderson .Paak For World Music Day
PLANO, Texas (June 21, 2024) – In celebration of World Music Day, Lexus and Amazon Music have partnered with Grammy Award-winning artist Anderson .Paak to launch a new campaign, "Destination .Paak – The Lexus GX Remix." This initiative aims to encourage fans to explore the outdoors and enjoy life. The campaign features an exclusive remix and music video by Anderson .Paak, showcasing the all-new 2024 Lexus GX.
The campaign, available on destinationPaak.com starting today, includes behind-the-scenes interviews and interactive content with Anderson .Paak. Fans will follow him as he explores California’s diverse landscapes in the 2024 Lexus GX, seeking inspiration for a reimagined version of his track, "Celebrate."
"After fifteen years in the music game, I’m trying to stay inspired and impress my kids," said Anderson .Paak. "I find that getting out in nature can be both humbling and reinvigorating. That’s why this World Music Day, whether it’s a public park performance or organized outdoor concert, I’m inviting my fans to join me in getting outside to celebrate music."
Cynthia Tenhouse, vice president of Lexus Marketing, added, "The Lexus GX is meant for all of life’s adventures, both on and off-road. It was a great fit for Anderson .Paak’s re-release of the ‘Celebrate’ music video as he showcases the GX’s rugged resilience and luxury craftsmanship throughout his own music journey. Like Anderson .Paak, we hope more people are inspired to find their own outdoor adventures."
The 2024 GX has been redesigned to inspire customers to travel and enjoy driving. It combines elegant features, intuitive technology, and off-road capabilities that Lexus customers expect. Fans can explore the campaign on destinationPaak.com until August 31, 2024.
| Exclusive Content | Description |
|---|---|
| "Celebrate" Music Video | Anderson .Paak explores California's landscapes in the new Lexus GX while performing a reimagined version of his track "Celebrate." |
| World Music Day Playlist | A playlist curated by Anderson .Paak featuring genre-bending remixes that have inspired him. |
| Lexus GX Gallery | Behind-the-scenes images of Anderson .Paak and the new Lexus GX during the making of the "Celebrate" music video. |
| Behind-the-Scenes Interviews | Anderson .Paak discusses his musical journey, finding inspiration in nature, and creating his new album with Knxwledge. |
The campaign aims to inspire fans to explore the outdoors while enjoying music. For more information on "Destination .Paak: The Lexus GX Remix" and the all-new GX, visit www.destinationPaak.com or www.lexus.com/gx.
Amazon Music offers an immersive audio experience connecting fans with artists through curated playlists, live broadcasts, and exclusive podcasts. Prime members get access to a vast catalog of ad-free music and podcasts. Customers can upgrade to Amazon Music Unlimited for on-demand access to millions of songs in HD and Ultra HD.
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