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Lamborghini Joins Forces With Orlebar Brown For Exclusive Beachwear Collection
The collaboration between Automobili Lamborghini and Orlebar Brown has resulted in an exclusive beachwear collection. This capsule collection, inspired by the elegance and power of Lamborghini cars, includes swim shorts, resort shirts, trousers, polos, t-shirts, and a luxurious towel. The collection will be available globally on August 2, 2024.
Automobili Lamborghini and Orlebar Brown share a passion for design and precision. Both brands focus on sustainability and cater to discerning customers who appreciate high-quality products. The collection features bright colours paired with chic dark shades to elevate holiday style.
The swim shorts in the collection showcase prints and jacquard designs inspired by the hexagonal shapes of Lamborghini exhausts and vents. These designs appear on classic Orlebar Brown tailored swim shorts as well as the new Bulldog Drawcord style with dual-branded, gold-effect drawcord ends.
Polo shirts and t-shirts also feature the hex design, along with a technically beautiful Howell two-tone towelling resort shirt. The same design is applied to the beach towel, completing the capsule collection. This collaboration will continue for three years, with new collections launching in the summers of 2025 and 2026.
The first collection will be available in Orlebar Brown stores and online across various countries including the UK, USA, France, Spain, Italy, Portugal, Greece, UAE, and Australia. Select retailers worldwide such as Mr. Porter will also carry the collection. Additionally, it will be available at Automobili Lamborghini’s store at their headquarters in Sant'Agata Bolognese and on lamborghinistore.com.
Automobili Lamborghini was founded in 1963 in Sant’Agata Bolognese near Bologna. Known for iconic models like the Miura, Countach, and Aventador, as well as limited editions such as the Reventón and Sesto Elemento, Lamborghini continues to innovate in luxury supersports car production.
Lamborghini's Legacy
The current range includes three main models: Huracán, Urus (the world’s first super SUV), and Revuelto (the first V12 HPEV - High Performance Electrified Vehicle). With around 2,400 employees and a network of 184 dealers in 54 countries, Lamborghini delivered over 10,000 vehicles in 2023.
Lamborghini is committed to a sustainable future through its "Direzione Cor Tauri" program which aims for complete hybridization of its range by the end of 2024. The company embodies values such as being "brave", "unexpected", and "authentic".
Orlebar Brown's Journey
Orlebar Brown was established in 2007 as a British resort wear brand. It has redefined holiday style for men with its classic Bulldog shorts that are designed for swimming. These shorts are made from 100% recycled plastic and come with a 5-Year Guarantee.
The brand offers a wide range of holiday essentials including shirts, trousers, polos, shorts, footwear, sunglasses and more. Since joining Chanel in 2018, Orlebar Brown has expanded globally with over 40 direct stores and presence in more than 250 locations worldwide.
This partnership between Automobili Lamborghini and Orlebar Brown brings together two brands known for their dedication to quality and innovation. Their shared values ensure that this beachwear collection will appeal to customers who value both style and substance.
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