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Automobili Lamborghini And Macron Forge New Partnership In Sportswear
Automobili Lamborghini and Macron have announced a collaboration that will see the sportswear company outfitting Lamborghini's Squadra Corse team. This partnership, which will last for three seasons, aims to merge quality, innovation, performance, and Italian style. Macron will provide high-tech, comfortable apparel for the Squadra Corse staff involved in various championships.
Macron's apparel for the Lamborghini Squadra Corse team will be crafted from technical fabrics designed for high performance. The uniforms will reflect the sporting identity of Lamborghini, ensuring both functionality and comfort. Macron will also produce replica versions of the Squadra Corse collection for fans worldwide.
The partnership is rooted in shared values of competitiveness, teamwork, and pushing beyond limits. Both companies are based in Emilia Romagna's renowned industrial districts—Motor Valley and Sports Valley—known for their business acumen, professionalism, passion, and creativity.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed confidence in the collaboration: "For us, this partnership is a natural salute to the world of sport, which in Lamborghini is represented by the motorsport sector. The goal is to create excellent teamwork between our two organizations and to share the future success that we are confident will ensue from this collaboration."
Gianluca Pavanello, CEO of Macron, echoed these sentiments: "We are happy to announce this partnership with a brand that represents Italian excellence in the world. Both of our companies have their roots firmly in the same territory, Emilia Romagna. We share the same values of performance and a design-led culture that, along with passion and a culture of hard work, guides us in everything we do."
Automobili Lamborghini's Legacy
Founded in 1963 near Bologna, Automobili Lamborghini is an iconic name in luxury super sports car production. Known for legendary models like Miura and Countach as well as limited editions such as Reventón and Sesto Elemento, Lamborghini continues to innovate. The current range includes Huracán, Urus (the first super SUV), and Revuelto (the first V12 HPEV).
With around 2,400 employees and a network of 184 dealers across 54 countries, Lamborghini delivered over 10,000 vehicles in 2023. The company is committed to sustainability through its "Direzione Cor Tauri" program aiming for complete hybridization by late 2024.
Macron's Commitment to Excellence
Macron excels in creating high-performance sportswear supporting athletes from grassroots to professional levels. The company outfits more than 90 professional clubs and national federations globally. With over 170 Macron Sports Hubs in more than 30 countries, it generates 80% of its revenue from international markets.
Operating across three main areas—Teamwear for various sports including soccer and rugby; Activewear for fitness activities; and Merchandising for fans—Macron also offers individual technical clothing through its Athleisure collection. The new "Beyond Performance" Clubhouse collection features innovative materials suitable both on and off the field.
Both Automobili Lamborghini and Macron look forward to a successful partnership that highlights their shared commitment to quality and innovation while celebrating Italian style on a global stage.
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