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Lamborghini Celebrates New Dealership Launch In Bundang With Hybrid SUV Showcase
Automobili Lamborghini has inaugurated a new dealership in Bundang, South Korea, enhancing its presence in the region. The grand opening showcased the latest Urus SE, Lamborghini's first plug-in hybrid SUV and the most powerful version of their best-selling model. Approximately 100 guests, including customers and media, attended the event alongside Federico Foschini, Chief Marketing and Sales Officer, and Francesco Scardaoni, Region Director for Asia-Pacific.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, highlighted South Korea's significance as a key market with high growth potential. He stated, "This brand new showroom also enables us to meet the needs of our customers better with the Ad Personam room where they can customize their dream car." He further mentioned that 2024 marks the second phase of Direzione Cor Tauri with another hybrid addition to their lineup.
Francesco Scardaoni emphasized South Korea's rapid growth as Lamborghini's seventh-largest market globally and third in Asia Pacific. He noted that establishing a second dealership in Bundang was a natural progression due to its development and potential. "We are confident that Italia Automobili is the right partner to represent Lamborghini in Bundang as they are fully committed to the standards of quality and service that our customers expect," he said.
The new showroom is strategically located near Pangyo Techno Valley, a landmark in the Bundang-Pangyo area. It spans 540.62 square meters (approximately 164 pyeong) on the ground floor. The facility showcases Italian automotive design and engineering excellence with the latest super sports cars and Super SUVs available.
The Bundang-Pangyo area is highly accessible from Seoul’s Gangnam district and is known for its high purchasing power due to the concentration of major IT companies. This makes it an ideal location for Lamborghini's expansion efforts.
Personalization Options for Customers
The showroom features an Ad Personam room where customers can personalize their vehicles extensively. Using the Lamborghini Car Configurator, they can choose from nearly infinite bespoke colours and materials for both exterior and interior finishes. Customers can engage all senses in this process by touching and smelling upholstery materials like carbon fiber.
This dedicated space allows customers to reflect their personalities and lifestyles through their vehicle choices. The showroom also offers Collezione and Accessori Originali fashion items to complement their luxury car experience.
Bundang is a significant city within the Seoul Capital Area, southeast of Seoul, with a population of around 440,000. It is Seongnam’s largest district and boasts high accessibility from central Seoul.
The opening of Lamborghini Bundang signifies not only an expansion but also a commitment to providing an elevated brand experience as Lamborghini transitions into an era of hybridization.
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