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Kumho Unveils New Ultra-High Performance Tyre Range At The Tire Cologne 2024
Kumho Tire is set to have a significant presence at The Tire Cologne 2024 (TTC), scheduled from 4th to 6th June. As the largest event of its kind, TTC gathers key tyre manufacturers globally. Kumho will present its products under the theme "Passion in Innovation and Progress," reflecting its technological vision aimed at delivering optimal driving performance.
The company plans to highlight its technological capabilities by showcasing models such as ultra-high-performance tyres. These tyres ensure excellent stability and superb driving even in extreme road conditions. During TTC, Kumho will unveil new summer tyres from its ECSTA SPORT S and ECSTA SPORT lineups, as well as the WinterCRAFT WP52 EV, a winter tyre for electric vehicles.
The ECSTA SPORT S and ECSTA SPORT are designed to deliver perfect driving performance for high-power, high-performance vehicles. To consolidate its position as a quality brand in Europe and other global markets, Kumho tasked its Kumho Europe Technical Center (KETC) with developing these models over four years from 2021 to 2024. This development focused on validating their ultra-high sport performance and improving energy efficiency and mileage.
The WinterCRAFT WP52 EV, a facelifted version of the WinterCRAFT WP52, is tailored for electric cars. Kumho will also exhibit key products such as the ECSTA HS52, SOLUS HA32, and WinterCRAFT WP72, along with future-oriented concept tyres like airborne tyres.
Strategic Initiatives
Kumho aims to welcome major customers in Europe to TTC, hold business meetings to attract new customers, and present its future strategic direction. This initiative is part of its effort to get closer to customers and expand its business range. "It will be the first time we showcase our products from the ECSTA SPORT lineup, a key model, to potential customers at the world’s largest tyre exhibition," said Tony Gangseung Lee, Head of the European Sales Division.
Lee added that the exhibition would be used to strengthen Kumho's position as a smart, future-oriented mobility partner for sustainable business and accelerate efforts to grow into a global premium brand.
Impressive Growth
Over the last five years, Kumho Tire has posted an annual revenue growth of more than 20% on average in Europe, recording an impressive 44% year-on-year growth last year. This achievement was driven by its research and development strategy targeted at the European market.
Recently, Kumho received high scores in tyre performance tests published by renowned German auto magazines ADAC Motorwelt and Auto Bild, demonstrating its world-class technological capacity.
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