Kumho Tire Joins Forces With Eintracht Frankfurt To Amplify Brand Presence

Published: Thursday, July 18, 2024, 22:04 [IST]

Kumho Tire, a renowned Korean tire manufacturer, has entered into a three-year strategic partnership with Eintracht Frankfurt. This collaboration aims to boost Kumho Tire's visibility and brand image through stadium advertising, hospitality packages, and joint social media activities.

Tony Lee, Head of Europe at Kumho Tire Europe GmbH, stated: "We aim to continuously increase our presence in Europe. A strong brand like Eintracht Frankfurt, known and beloved beyond Germany's borders, assists us in this endeavour. Our corporate culture is based on trust, integrity, and sustainability – similar to that of Eintracht. Specifically, we are committed to developing products made entirely from sustainable materials by 2045."

The partnership also extends support to Eintracht Frankfurt's Esports team and includes joint campaigns with EintrachtTech. This multifaceted approach is designed to enhance both brands' reach and engagement across various platforms.

"We warmly welcome Kumho Tire into our circle of partners. With its innovative and sustainable approach, the company aligns perfectly with Eintracht, and we are well-equipped to support them in their goal of further establishing themselves in Europe," said Axel Hellmann, CEO of Eintracht Frankfurt Football AG.

Kumho Tire was founded in Seoul in 1960 and has grown into a global entity with over 11,000 employees. The company sells more than 60 million tires annually and supplies original equipment for brands like Mercedes-Benz, Volkswagen, Audi, Skoda, Hyundai, and Kia.

Global Operations

The European headquarters of Kumho Tire is located at Offenbach-Kaiserlei. This strategic location supports their mission to expand their footprint across Europe effectively.

The collaboration between Kumho Tire and Eintracht Frankfurt represents a significant step towards achieving mutual goals while promoting sustainability and innovation within their respective industries.

Photo caption: Axel Hellmann, CEO of Eintracht Frankfurt (left) and Kumho Tire’s CEO Il Taik Jung (right) at the signage ceremony.