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Kia Champions Design And Sustainability With Electric Cars At Grand Designs Live
Kia UK has taken a significant step in showcasing its dedication to sustainability and innovative design by becoming the headline sponsor of the Grand Designs Live show in London. This event, renowned for its focus on home innovation and design, will serve as a platform for Kia to exhibit its fully electric vehicles, the EV9 and EV6, marking the company as the sole automotive brand at the show. This initiative underscores Kia's commitment to integrating sustainable practices with cutting-edge design.
The EV9, set to be displayed at the 'Grand House'—a specially constructed home at the event to highlight home innovation—embodies modern lifestyle needs with its fully electric SUV design. It incorporates ten recycled materials in its construction, showcasing Kia's efforts towards sustainability. Meanwhile, the EV6, a crossover SUV that has garnered multiple awards, offers long-range, zero-emissions power combined with distinctive styling. Notably, the GT version of the EV6 was crowned 'World Performance Car of the Year' at the 2023 World Car Awards.
In 2021, Kia unveiled its 'Opposites United' design philosophy, which emphasizes tension, harmony, and dynamism to forge new perspectives in vehicle design. The EV9 has since received numerous accolades for its design innovation, further testament to Kia's prowess in creating vehicles that resonate with contemporary aesthetics and environmental consciousness.
Committed to achieving carbon neutrality by 2045, Kia has implemented various initiatives aimed at enhancing sustainability. These include the adoption of plant-based components and recycled materials in their products and phasing out leather usage in new models. The company's Design Sustainability Strategy is pivotal in weaving sustainability into the fabric of its new model lines.
The Grand Designs Live show is an ideal venue for individuals seeking inspiration for their home projects. It features a wide array of exhibitors, experts, and live talks covering different project zones such as building or renovating homes, kitchens and bathrooms, gardens, and interiors. For those interested in attending, tickets are available for purchase on the Grand Designs Live website.
Kia's participation in this event not only highlights its electric vehicles but also reinforces its position as a leader in sustainable automotive design. By aligning itself with an event that celebrates innovation in home design, Kia demonstrates how sustainability and modern living can go hand in hand.
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