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Kia India Rolls Out 'Kia Subscribe' For Easier Car Ownership
Kia India has introduced a new flexible ownership plan called 'Kia Subscribe' to enhance customer convenience. This initiative is part of a strategic partnership with ALD Automotive Pvt Ltd, aimed at expanding leasing and subscription services across 14 major Indian cities, including Delhi, Mumbai,, and Kolkata.
The 'Kia Subscribe' plan offers short-term vehicle ownership options ranging from 12 to 36 months. It targets salaried professionals and self-employed individuals who prefer the flexibility of using a vehicle without long-term commitments. This plan complements Kia's existing 'Kia Lease' program, which was launched three months ago.
Kia Subscribe Plans and Pricing
The 'Kia Lease' program primarily serves B2B clients such as corporates and MSMEs needing long-term mobility solutions. Lease terms range from 24 to 60 months with various mileage options. Monthly lease rentals start at Rs 17,999 for the Kia Sonet, Rs 23,999 for the Kia Seltos, Rs 24,999 for the Kia Carens, and Rs 1,29,000 for the Kia EV6.
Earlier this year, Kia collaborated with ORIX Auto Infrastructure Services Limited to launch the 'Kia Lease' program in key cities like Delhi-NCR and Mumbai. This program offers customers enhanced flexibility by allowing vehicle acquisition without down payments. Additional benefits include maintenance coverage and insurance management.
Mr. Hardeep Singh Brar, Sr. Vice-President of Sales & Marketing at Kia India, stated: "The 1st phase of our flexible ownership program 'Kia Lease’ has received an overwhelming response from the customers, as it is designed to meet evolving needs and revolutionize the car ownership experience in India."
Expanding Customer-Centric Solutions
The introduction of 'Kia Subscribe' underscores Kia India's commitment to innovative and customer-centric solutions in the automotive market. The company aims to drive growth in the leasing business from 1% to 3% in the near future by offering hassle-free premium mobility solutions accessible to all.
In addition to competitive pricing, these programs provide an attractive alternative to traditional car ownership by eliminating resale worries and offering comprehensive maintenance packages. This approach ensures that customers can enjoy a seamless and convenient vehicle ownership experience.
By expanding its flexible ownership programs, Kia India continues to cater to diverse customer needs while promoting accessible premium mobility solutions across major cities in India.
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