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Kia Tops J.D. Power 2024 APEAL Study With Record Model-Level Awards
Kia America has achieved remarkable success in the J.D. Power 2024 Automotive Performance, Execution and Layout (APEAL) Study, securing five model-level awards. This accomplishment marks the highest number of awards received by a single brand in this year's study. Additionally, Kia is ranked as the third highest among Mass Market competitors.
For the fourth consecutive year, the K5 has been recognised as the top Midsize Car. The all-electric EV6 and Carnival have also maintained their leading positions in their respective segments for three years running. The EV9, in its debut year, earned a segment award for Upper Midsize SUV. Completing Kia's impressive tally, the Forte was named the highest-ranked Compact Car for the second consecutive year.
Steven Center, COO & EVP of Kia America, expressed his excitement over these achievements. "We are thrilled to stand out in this year’s J.D. Power APEAL Study with the most segment-leading winners, particularly with the K5, EV6, Forte, and Carnival earning consecutive awards," he said. He also highlighted that the recognition of the EV9 in its first year underscores Kia's commitment to understanding and responding to customer needs across various vehicle segments.
The J.D. Power 2024 U.S. APEAL Study is based on feedback from 84,569 owners of new 2024 model-year vehicles. These owners were surveyed after 90 days of ownership between July 2023 and May 2024. The study covered vehicles registered from April 2023 through February 2024.
Headquartered in Irvine, California, Kia America continues to excel in automotive quality surveys. Recognised as one of TIME World's Most Sustainable Companies of 2024, Kia serves as the "Official Automotive Partner" of both the NBA and WNBA. The company offers a diverse range of gasoline, hybrid, plug-in hybrid and electric vehicles through a network of over 775 dealers across the U.S., including several models assembled domestically.
The study also revealed that excitement among legacy automaker’s BEV owners is at an all-time high. This enthusiasm is reflected in Kia's performance with their electric models like the EV6 and EV9 receiving high accolades.
Kia's consistent performance in various segments highlights its dedication to delivering quality vehicles that meet diverse customer preferences. The company's focus on sustainability and innovation continues to drive its success in competitive markets.
Kia America's achievements in this year's J.D. Power APEAL Study demonstrate its strong market presence and commitment to excellence across different vehicle categories.
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