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Kia America Launches Innovative TikTok Creator Car Configurator For The All-New K4 Sedan
The 2025 Kia K4 sedan introduces a unique feature: a TikTok-based configurator. This innovation allows users to customise their vehicle through engaging video transitions. Eight TikTok creators will showcase the K4's features, trims, and options, providing exclusive content on the platform. This marks the first time Kia has utilised TikTok for such an interactive experience.
Kia America has launched the "Kia TikTok Creator Car Configurator," a novel approach to car configuration. It enables users to select their preferred specifications for the K4 sedan in an entertaining manner. The configurator offers seamless transitions between different trim levels and colours, both inside and out.
The all-new Kia K4 is designed to meet high expectations with its advanced technology and premium features. It boasts 29 Advanced Driver Assistance Systems (ADAS) and offers class-leading rear headroom and legroom. The GT-Line model includes a turbocharged engine and multi-link rear suspension for an engaging driving experience.
Russell Wager, Vice President of Marketing at Kia America, stated, "In an ever-changing world, the ‘Kia TikTok Car Configurator’ is a new way to connect with consumers on one of the most popular online platforms." This tool allows users to build a K4 that suits their needs uniquely.
The Kia K4 excels in connectivity with standard wireless Apple CarPlay and Android Auto. It also features an available multi-segment display cockpit with nearly 30 inches of digital instrumentation. Additional amenities include Digital Key 2.0, Harman Kardon premium audio, and a wide sunroof.
The K4 is available in five trim levels: LX, LXS, EX, GT-Line, and GT-Line Turbo. These options provide flexibility for customers seeking different features and performance levels.
Kia's Commitment to Quality
Kia America is headquartered in Irvine, California, and continues to lead automotive quality surveys. Recognised as one of TIME's World's Most Sustainable Companies of 2024, Kia serves as the "Official Automotive Partner" of the NBA and WNBA.
The company offers a variety of vehicles through over 775 dealers across the U.S., including several models assembled domestically. This commitment reflects Kia's dedication to sustainability and quality in its product offerings.
The 2025 Kia K4 has been named a finalist for the North American Car of the Year Awards. This recognition highlights its sporty design, advanced technology, and elevated performance standards within its segment.
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