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Kia America’s Accelerate The Good Dealer Match Program Raises Over $4.5 Million For Charities Nationwide
Kia America has announced that its "Accelerate the Good" Dealer Match program raised over $4.5 million for charities in 2023. This marks a 20% increase from the previous year. The initiative supports various causes, including childhood cancer treatment, hunger relief, homelessness support, and disaster recovery efforts. Kia's network of dealers across the U.S. selected these charitable organisations.
The program's donations benefited several organisations such as St. Jude Children's Research Hospital, No Kid Hungry, Covenant House, and the American Red Cross. These contributions are part of Kia's broader charitable efforts, which have provided over $30 million since 2019. The initiative also includes employee volunteer projects like beach clean-ups and food pantry sorting.
SeungKyu (Sean) Yoon, president and CEO of Kia North America and Kia America, stated: "At Kia America, we believe in helping those in need and giving back to the local communities in which we live and work, and our retailers across the country share those same important core values. We are proud that our donations increased as it allowed us to provide even more assistance to those affected by a wide variety of issues from childhood cancers to homelessness and hunger to natural disaster relief and environmental causes."
Beyond national contributions, Kia supported local charities like children's hospitals and food banks across the U.S. The company also established scholarships for students pursuing higher education and grants for scientists working on environmental conservation projects.
Kia's commitment extends to animal welfare organisations and global ocean cleanup initiatives. The automaker's efforts reflect its dedication to sustainability and community support through diverse charitable activities.
Kia America's Achievements
Headquartered in Irvine, California, Kia America is recognised for its quality vehicles and sustainability efforts. It is listed among TIME World's Most Sustainable Companies of 2024. As the "Official Automotive Partner" of the NBA and WNBA, Kia offers a range of vehicles through over 775 U.S. dealers.
The company's lineup includes gasoline, hybrid, plug-in hybrid, and electric vehicles. Some models like the EV9 all-electric SUV are assembled in the U.S., showcasing Kia's commitment to domestic manufacturing.
Kia's "Accelerate the Good" initiative continues to make a significant impact by supporting numerous causes nationwide. Through dealer match donations and other charitable activities, Kia demonstrates its dedication to improving communities across various sectors.
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