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KGM Motors Celebrates 70 Years: Leading The Future Of SUVs And Pickups
KGM Motors, formerly known as SsangYong, celebrates 70 years of automotive innovation. Starting from the Ha Dong-Hwan Motor workshop in 1954, KGM Motors is Korea's sole manufacturer dedicated to SUVs and 4x4 vehicles. The company has a rich history of producing trucks, buses, and special-purpose vehicles for export, establishing its reputation for reliability.
The company's headquarters are located in Seoul's Gangnam district. Its main manufacturing plant in Pyungtaek can produce 240,000 cars annually using the latest technology. A new factory in the same area has been developed specifically for pure-electric vehicle production.
KGM Motors has always been driven by a passion for innovation and excellence in automotive design and engineering. The company is committed to advancing the SUV and 4x4 market with award-winning vehicles. Their latest roadmap includes new models projected through the mid-2020s, focusing on eco-friendly engines and pure-electric drivetrains.
At the core of KGM Motors' product lineup are vehicles that reflect their 'Powered by Toughness' design philosophy. This combines rugged durability with sophisticated design and cutting-edge technology. Models like the Musso pickup, Rexton, Torres petrol variant, and Torres EVX electric variant showcase this commitment to quality and performance.
In the UK, KGM Motors underwent significant changes after Bassadone Automotive Group acquired distribution rights in 2011. Operating as KGM UK Limited, the brand has implemented a new management team and growth strategy. They aim to expand their dealer network to 80 by the end of 2024.
KGM UK offers a full range of SUVs and pickups with generous specifications at value-for-money prices. This transformation marks a significant milestone for the brand, redefining its product vision for future growth.
Collaborations and Future Plans
KGM Motors continues to develop concept models in collaboration with BYD, utilising BEV-dedicated platforms. Production of new BEV pick-up trucks and mid-sized SUVs is expected to start in early 2025. This marks another step towards a sustainable future for KGM Motors.
The company remains committed to pushing boundaries in automotive design and engineering. They focus on crafting key components and cutting-edge engines while unveiling an exciting roadmap of new models through the mid-2020s.
Commitment to Quality
KGM Motors' dedication to quality is evident in their award-winning vehicles like the Musso pickup and Rexton SUV. Each model embodies their 'Powered by Toughness' philosophy, combining durability with advanced technology.
The company's investment in a new factory for pure-electric vehicle production highlights their commitment to sustainable mobility. This facility will play a crucial role in producing eco-friendly engines and electric drivetrains.
Celebrating Seven Decades
On its 70th anniversary, KGM Motors reaffirms its dedication to intelligent, secure, and sustainable mobility. The brand's journey from modest beginnings to becoming a leader in SUV and 4x4 production showcases its unwavering commitment to innovation.
The transition from SsangYong to KGM Motors represents a transformative milestone for the brand. It ushers in a new era of progression while maintaining its legacy of quality and performance.
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