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Johnny Campbell To Lead Exciting Honda True Adventure Motorcycle Tour
In a unique blend of adventure and digital influence, American Honda has unveiled plans for the Honda True Adventure Tour, a distinctive event set to captivate both motorcycle enthusiasts and social media followers alike. Scheduled to commence next month, this event promises an exhilarating journey from Northern Washington to Southern California, led by none other than the 11-time Baja 1000 winner, Johnny Campbell.
The tour is designed to showcase Honda's prowess in adventure motorcycles, featuring the Transalp and Africa Twin models. A select group of social media influencers will embark on this journey, making strategic stops at Honda powersports dealerships along the way. These stops are not just mere breaks but are opportunities for the public to engage in demo rides, experiencing the thrill of Honda's adventure bikes firsthand.
Adding to the excitement, Monster Energy Honda factory riders Ricky Brabec and Skyler Howes, both celebrated figures in the world of rally racing, will make guest appearances. Their participation underscores the event's significance in promoting adventure riding and Honda's commitment to excellence in motorsports.
The tour is meticulously planned, covering approximately 1,500 miles of diverse terrains and landscapes. It kicks off on May 5 in Lakewood, Washington. The initial leg of the journey will see Campbell and four influencers making overnight stops in various Oregon locations before concluding this phase in Eureka, California. Subsequently, a fresh team of influencers will continue the adventure through California, culminating in a ceremonial finish at the American Honda Collection Hall in Torrance on May 14.
Key dealership stops include South Bound Motorsports in Lakewood on May 4; Roseville Honda Motorsports on May 11; and Huntington Beach Honda on May 14. These events are open to the public, offering a unique chance to meet Johnny Campbell and participate in demo rides alongside Honda's demo team.
Jeremy McGuire, Senior Manager of Customer Engagement at American Honda, expressed enthusiasm for the upcoming tour. "ADV enthusiasts know that springtime means riding time," he stated, highlighting the dual nature of the event that combines influencer engagement with hands-on customer experiences. McGuire anticipates not only generating captivating content from the influencers but also fostering meaningful interactions with customers during the demo rides.
For those interested in participating or learning more about the Honda True Adventure Ride demo rides, further details are available on Honda's official powersports website.
About American Honda: As the sole distributor of Honda motorcycles, scooters, ATVs, and Side-by-Sides in the United States, American Honda Motor Co., Inc., plays a pivotal role in bringing innovative and reliable powersports products to American consumers. Through its Power Sports & Products Division, American Honda oversees sales, marketing, and operational activities across its extensive network of independent authorized retail dealers.
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